Posts Tagged ‘Business Principles’

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Registering multiple domain names is, and should be, common practice for businesses wishing to protect their brands. I discussed buying alternative domain names earlier this week, but I wanted to address it again, this time from the context of duplicate content issues which may arise if you don’t set up your new domain names properly.

Domain Name Redirects

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Success means a lot of things to a lot of people, but the bottom line, for most of us, is that success doesn’t come easy. Most people who see someone else’s “overnight success” cannot fathom the months or years of hard work, lost sleep and sacrifices made to achieve that success.

Of course success is more than money or power. I tend to subscribe to definition #1 above rather than #2. You don’t have to have any of those things to truly be successful, and you can be successful in many things that won’t ever provide them. In business, success merely means that you’ve achieved your goals and dreams.

A few months back I came across these little bits about “success” that I thought would be worth discussing:

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A two-hour live season finale of the Celebrity version of The Apprentice seems somewhat frivolous. It’s almost as if Trump is taking this seriously. Maybe this gives us a little more insight on how un-seriously Trump takes the regular seasons when someone will actually be working for him.

But the ratings must be good. On signing off Trump declared they’d be around for “many more years”. My hope is that they get back to what made the show great to begin with, that is being about the business tasks and not about the personalities.

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I loved the interviews as part of the narrowing down process in the first few seasons of The Apprentice. I think the last couple of seasons they moved away from that, but now they brought it back. Considering that none of these people will actually be working for Trump, this time it seems kind of superfluous. What’s the point? Let’s get back to the game… and the lessons!

Business Lesson One: The quality of the team can make or break your success.

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In Last Thursday’s episode the teams had to build and sell a Quiznos sandwich. I think this episode really showed where the celebrity candidates are weakest, and that is in genuine business and marketing. They could not rely on their celebrity so everything came down to how to market a new sandwich to the average person on the street. But on with the lessons…

Business Lesson One: Savor victory, but don’t gloat.

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The task for this episode of The Apprentice finally offered a true business related task that didn’t let the candidates rely on star power or the pocket books of their rich friends. This was a true marketing oriented task. I really wish they would do more of these. On with the lessons…

Business Lesson One: Your marketing must answer questions before they are asked.

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The QVC task is one that they’ve done before on The Apprentice, so this episode didn’t really offer up anything new. And since there were no real fireworks to speak of, this was a pretty bland episode. I’d love if The Apprentice would get back to tasks that require some unique business savvy, but there I go again longing for the days of Season One.

Let’s get right to the lessons…

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Thursday sported an episode of The Apprentice that was absolutely fantastic while at the same time pretty depressing. It was, in essence, classic reality show material. While that makes for good TV, you know it’s just not worthy of a show like The Apprentice. The behavior of Omarosa and Piers (mostly Omarosa) was so vile that Trump really should have fired both (or at least Omarosa) on the spot, regardless of how the team performed on the task.

Omarosa stooped to new lows in an attempt to save face but really did nothing more than show how unfit she is for the corporate environment. Amazingly, she made herself look worse than when she was booted off the show several seasons ago. Don’t tell her to go while she’s ahead! She wants to come back and destroy any residue of respect that may have remained. It really is sad. But on with our lessons…

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There are times in life when you see many parallels to yourself in all the things around you. Maybe you’re going through a rough spot or made some decisions that you regret, but whatever it is, wherever you go, you see that reflected in other people’s situations and actions. I found that to be true watching Thursday’s episode of the apprentice. Every few minutes, I could see something and think “Yeah, I did that.”

Sometimes its easier to see the faults in others before you see your own. But when you can see the faults in others and reflect that upon yourself and realize that you’ve done the same thing, that’s when true growth begins. So when you see reflections of you in other people in other places, let that serve as a reinforcement. Learn the lessons and move on. That being said, let’s go ahead and move on to some Celebrity Apprentice business lessons:

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Thursday’s episode of The Apprentice was easily the best episode the show has ever aired. A joke turns into an opportunity, all gone awry by a bad project manager and a team mate that doesn’t know what he wants. This had all the makings of a scripted show or, well, real life! But let’s back up a bit to refute something Omarosa said…

Business Lesson 1: Business is never personal, even when it gets personal.

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