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Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of your my favorite store, go-green awareness issues, charity drives that “give back” to the community for every purchase made, TV screens playing music videos or news as you wait in line, and the list goes on.
In leafing through my personal mail last week, I was pleased to come across a small, hand-addressed piece. This clearly was not a bill, a lame 10% off coupon or a credit card offer…what I was about to open was going to be something fun to read from an actual human being, and probably one that I cared about! I tore it open, excited.
As I flipped open the card, designed with a lovely picture of a mountain landscape, I began to read the note.
As a small business owner I’m often looking for business documents. Over the years we’ve put together an employee handbook, process manuals and confidentiality / non-compete agreements among others. For the most part, we’ve pieced these together from friends who have their own businesses, or by looking for the documents from free or paid online resources.
I recently came across .docstoc.com, which is an incredible resource with hundreds of business documents available for free download. One of the first things I noticed was a confidentiality agreement in the featured documents area. I’ve noted it to check it out later and compare to the one we are already using.
Finding good employees can often be difficult, especially in an “employees market”. Currently it seems it’s harder for employers to fill a job than it is for job seekers to find one. That means it’s incumbent upon us business owners and managers to get a bit more creative in how we find candidates for open positions. And then, like any good marketer, you’ve got to persuade your top candidates that you not only want them, they want you too.
A couple of Saturdays back I had to spend the day at the office to get caught up. You know how that is, come Friday you realize that you haven’t gotten to all the tasks on your plate so you have two options: 1) Get to the office over the weekend and work a few extra hours, sans distractions, or 2) wait until Monday to get caught up. Of course we all know the latter doesn’t ever really work because come Monday you start the process of getting behind all over again. Stupid Mondays.
It’s been said that only the most egotistical of people could ever run for U.S. President. I believe that. But that doesn’t necessarily mean it’s a bad thing either. It takes thick skin and a very strong desire to succeed to run a legitimate presidential campaign. There has to be something truly special about a presidential candidate. Not so much in doing what it takes to get enough votes to win, but simply in thinking one has the strength to succeed in run the country effectively.
Running a successful presidential campaign and running a successful company and running a successful personal life are all very much the same. They all take someone with great personal strength. Weak people need not apply to a successful, satisfying life.
What do you spend most of your (work) time doing? Things you’re good at? Things you’re terrible at? Or do you just spin your wheels doing things that just don’t matter?
Developing yourself personally and professionally means that you have to do things with a purpose. You can’t just let life carry you forward, blowing you wherever it leads. There is no virtue in doing whatever comes your way. You need to take control of your actions and move forward with a purpose.
Everybody wants to succeed. Success, though, rarely comes easy. Nor does it happen overnight.
We often hear about overnight success stories, certain companies or individuals thrown into the limelight, having made millions from something or another. What we fail to realize, or rather the people calling them an “overnight success” fail to realize, is that there is usually a pretty substantial history building up to that success. Long hours, lots of money invested, family, goals or desires sacrificed, etc.
I love Reno, but we’re not exactly a hub of technological excitement. The tech industry here is growing, but I can’t say we have a substantial pool of SEO-savvy job candidates to choose from. This makes hiring experienced Reno search engine optimization specialists a bit tricky. My standard joke about this is we have one interview question: “Do you know what SEO means?” If they answer yes then they’re hired!
Last month I posted about Barnes & Nobles tedious process for unsubscribing from their email newsletters. It was so complex that I honestly couldn’t even figure out why I was receiving emails to begin with. By all appearances I was not subscribed to anything. This was confirmed after a couple of submissions to tech support, they also told me that I had already unsubscribed. Phew!
Hire Stoney deGeyter or the rest of the Pole Position Marketing team for your in-house training, conference or other search marketing events. Contact us for more information.
Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of 
It’s been said that only the most egotistical of people could ever run for U.S. President. I believe that. But that doesn’t necessarily mean it’s a bad thing either. It takes thick skin and a very strong desire to succeed to run a legitimate presidential campaign. There has to be something truly special about a presidential candidate. Not so much in doing what it takes to get enough votes to win, but simply in thinking one has the strength to succeed in run the country effectively.
Everybody wants to succeed. Success, though, rarely comes easy. Nor does it happen overnight.
