A Case Study of SEM Campaign Failure and Client Refunds
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I ran into a couple of unique situations a few months that really challenged me. Both had to do with unsatisfied customers demanding that we give them money back. Each situation was different and therefore handled differently with a different result. In one case, money was returned, in another it wasn’t.
Each situation caused me to look deeply at what was right and wrong, what was deserved and what wasn’t, and what were we contractually obligated to provide vs. what was smart business. The lessons I learned from both of these situations can provide valuable lessons to both SEOs and small business owners looking to hire an SEO for their website.
