As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my theory.
I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This post covers questions on URLs, breadcrumb navigation, CMS, Database driven sites, 301 and 302 redirects, navigation, heading tags, broken links and HTML theft.
This is one of those Basic SEO posts, that i feel silly writing about because “everybody knows” this information already. But then I look at websites of prospects and I realize that not everybody really does know. Or maybe they do and they just forget. In any case, this will be a quick reminder / refresher.
Most duplicate content issues have to do with on-page content. Mass page/content duplication can often have a negative effect on how the search engines spider and index your site. While I believe the title tag is the single most important piece of real estate on your site, duplication here is likely to have the least effect on the search engine crawlers. It will, however, have an effect on rankings, but that’s another discussion. Even still, it’s a duplicate issue that absolutely must be addressed for tactical SEO performance.
Duplicate titles is something we often see on newly developed websites or content management systems that don’t allow proper control of individual pages. While I get how when developing new websites the title tag can get overlooked, I’m amazed that people develop web software that still doesn’t take title tag customization into account.
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Let me apologize for last weeks Q&A session. I just simply wasn’t funny and I feel terrible about that. The problem is, these Q&As don’t leave much room for humor. Unless I make fun of someone and, well, I’m trying to get people to ask questions, not run away from me.
Which begs the question… where are all you question askers? I mean really, I know you’re out there, I can feel you lurking. Are you shy? Do you feel silly asking a question to someone that you’re just not sure is “real”. Hey, how do you think I feel? I have to deal with that every morning. Being in doubt of your own existence is quite frightening. But luckily I have myself to convince me that I am, in fact, real. I blog, therefore I am.
So fire away with the questions folks. And if you don’t know what to ask, go tell your friends that I’m here for them. I feel their pain. And here are this weeks answers to prove it:
In the web development world, the popularity of WordPress as an opensource blog manager / CMS has been exponential. As an SEO, I see this as a great opportunity to fine tune your WordPress blog to use proper title tags. As most of us know, search engines give much of their ranking power to your title tags. In addition, they can serve as a strong branding opportunity for your blog / business.
There are many tools available to aid your WordPress SEO efforts. One of the more popular tools is SEO Title Tag 2.0. This plug in allows users to add unique title tags to each page / post. For example, you can specify your homepage to have your business name and some keywords, and allow your posts to not carry the business name at all. In addition, users can manipulate the plug in to reverse the order of your title.
(Don't wait for the movie!)
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