My first experience with SES has brought about anxiousness and excitement. Since I’m rather new into the SEO world, hearing from the experts about SEO has been quite exciting. In my day one experience I attended four sessions.
The Search Landscape
This was my first session for the day, bright and early at 9 in the morning. This session had speakers from competing traffic analysis sites giving information about the current search landscape. Topics covered included the market share of each engine (no surprise Google is getting bigger), what areas of search are growing, and how to use analysis for your own site. This session had a few interesting points. According to HitWise, Yahoo! has gained nearly 17.2% in its number of searches over the past year. In addition, the top four engine represent nearly 98.5% of all searches. According to comScore, searches on MySpace outweigh that of AOL and Ask.
Search Term Research and Targeting
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