When more than 600 professionals in marketing, advertising and PR get together in the Rock and Roll Hall of Fame City, you know the event is going to be a smash hit! Joe Pulizzi’s Content Marketing World 2011 was all that and more. The program agenda read like a who’s who in online marketing and included industry rock stars like Sally Hogshead, David Meerman Scott, Mike Stelzner, Brian Clark, Jay Baer, Lee Odden, Ann Handley and many, many more. Even at the end of two full days of seminars, panel discussions and content how-to’s, I was still trying to catch a waterfall in a water cooler cup.
For me, the focal point of the conference (beyond curiosity about Lady Gaga’s bizarre meat dress, currently on display at the Rock Hall) can be summed up in this phrase: fascinate, compel and convert your audience using the power of story. If you want to succeed in online marketing today, content must be a foundational pillar, not some website architect’s last-minute add-on.… Continue Reading
I wish I had a buck for every time my daughters have repeated a commercial “pitch” as reasoning for why we should buy the latest toy or food marketed to kids. I also wish I had a buck for every time I responded, “It’s an advertisement. Don’t believe everything they are telling you.”
I can’t help thinking, what’s wrong with THIS picture?
For the past 10 years, I’ve made my living as a marketing and PR writer, and – though I scorn pandering, hyperbole and truth twisting – I’ve had to spin some yarns from time to time. Traditionally, companies have attracted people to their product or service by hyping it. The more alluring or creative (or shocking) your advertisement, the more likely people are to notice it, for at least a second. However, the majority have clearly become jaded by and distrustful of this old approach.… Continue Reading