How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. The same holds true in using social media to build links. Here are three things to consider.
Have Content Worthy Of Linking To
If you’ve been listening to or engaging in conversations regarding web marketing, you’ve probably heard this mentioned as often as the Pittsburgh Steelers have been to the Super Bowl: you’ve got to have great content to build links.
Having just one piece of content won’t be enough to sustain value over time. It’s vital to have a content strategy. By having a strategy, you’re able to build a following that generally consists of your target audience. If you create well-researched and well-written content around their needs, you’ll naturally build links and become a source of authority. Blogs can be a great platform for sharing content, but there are many other innovative content types.Continue Reading