Posts Tagged ‘Copywriting’

Jun 2 2009

Go Blog Yourself: Writing Your Blog Posts with Pen in Hand and SEO In Mind

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As a general rule bloggers tend to be really full of themselves. Just as a person needs a certain amount of ego to run for political office, you have to think pretty highly of yourself to write a blog. On the most basic level, you have to think that someone actually cares what you have to say, otherwise you’d just keep your ramblings hidden away in a Word document on your computer’s hard drive. And perhaps people do care. After all, you’re reading this blog post right now. But the danger is that as more people begin reading what one has to say on their blog, the more highly one tends to think of him or herself.

Blog VanityBut who am I to condemn? You’re reading my blog post and making me think more highly of myself. But I’ll share. You’re welcome to get in on some of the ego action with your comments below! See? It doesn’t always have to be all about me.

But just because an over-inflated ego causes you to believe people want to hear what you have to say doesn’t mean you don’t have some valuable or important to contribute to the worldwide discourse on your given topic. As a business owner, communication is key and there is no better way to start a dialogue with your target audience than to start a blog.

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Jul 22 2008

Seven Building Blocks of a Destination Website: #1b Seven Types of Expert Information

Destination Search Engine Marketing: SEO Without Compromise

Yesterday I started a new series on Destination Search Engine Marketing, discussing the first of the seven building blocks in creating a Destination Website: Expert Information. Before I move on to the second building block I wanted to discuss the different types of expert information which can be added to your website.

There are a number of different types of expert information that can be developed for your website as a means of providing your visitors with additional, quality content. Depending on your site, some types of types of expert information are more applicable than others and not all will be a good fit for you. Each site must be evaluated to determine what kind of expert information will best serve the audience’s needs and expectations. By finding ways to add additional expert information to your site you’ll begin to build a site that can stand up above the competition.

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Jul 10 2008

SEO is an Orchestra, Not an Instrument

Orchestra

While back I wrote an article about how having a search engine friendly website does not make it search engine optimized. The article discussed how many web developers promise to “search engine optimize” the websites they develop. While I don’t mean to discount the value of a good web developer (I rely on them heavily) many developers really know no more about SEO than than they do about pluming. Sure, they can plunge a blocked toilet, or write some decent titles and meta descriptions, but there is so much more to SEO (and plumbing) than that.

A good web developer will undoubtedly build a very search engine friendly website. But it takes someone steeped in SEO to truly optimize it. Very few web developers study search engine marketing they way an SEO dedicates their time to learning, studying and practicing the art of on- and off-page optimization.

One of the comments I received from that article really struck home to me and did a great job of fleshing out what I have always believed about SEO:

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Jul 2 2008

Copywriting Team Reading List 7.2.08

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Jun 25 2008

Copywriting Team Reading List 6.25.08

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Jun 11 2008

Copywriting Team Reading List 6.11.08

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May 19 2008

Team Reading List 5.19.08

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May 5 2008

Team Reading List

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Feb 22 2008

Write for The Three Types of Readers

CaptiveAudience

It is often said that it is important to write for your audience. But what does that really mean? How do you determine who your audience is?

If you write for whom you think your audience is, you might be missing out on a completely different crowd.

Consider Your Audience – Three Major Members

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Feb 15 2008

Four Techniques for Getting Inspired to Write

Old Books

Although I only post to this blog once a week on writing-related topics, I was baffled on what I was going to write about today.

I figured that I couldn’t be the only person who has had problems coming up with a topic to write about, so this post is dedicated to helping others find inspiration.

Four Ways to Get Inspired to Write

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