SEO 101 – Part 12: Everything You Need to Know About Page Content
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The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.
Headings
The first place to begin in writing your content is to create a great heading for each page. In the last post I discussed grabbing the visitor’s attention. This is one of the primary jobs of page headings.
The heading is different from the page title tag. Where the title tag is displayed in the search results the heading is viewed on the page itself. Sometimes you want the heading and the title to be the same, other times you don’t. The title MUST use keywords in it. The heading SHOULD use keywords in it. It all depends on the hook you want to use to grab attention and entice your visitor to keep reading.
We often come to the SEO table thinking that it’s going to be relatively easy. While SEO isn’t inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever “simple.” What appears to be a small task on the surface can often become a much larger task once properly researched and considered. Like an iceberg, the bulk of SEO is behind the scenes and requires hours upon hours of labor.
But who am I to condemn? You’re reading my blog post and making me think more highly of myself. But I’ll share. You’re welcome to get in on some of the ego action with your comments below! See? It doesn’t always have to be all about me.
