Posts Tagged ‘CSS’

Top Blog Posts:

1. How Analytics Can Help You Debunk a Perceived Failure (or Not)
2. trackur Online Reputation Monitoring Tool
3. Link Building Secrets Revealed by Top Linking Experts. First Time Ever!
4. Qualities of a Good Leader
5. Theories in Duplicate Content Penalties
6. Clever New Baskin Robbins Logo
7. The 19-Hour Website Analysis, in 20 Minutes or Less
8. Social Media Marketing is Branding
9. 9 Tools For Generating Keyword Lists – PPC or Otherwise
10. 14 Website Usability Guidelines That Keep them Coming Back for More

Reading List

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Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/accessibility.mp3]

As more and more users gain access to the web, it becomes increasingly important to ensure that your website is accessible to all, not just a few. Just as businesses must comply with the American Disabilities Act to ensure proper access to customers with disabilities, businesses should do all they can to make their websites accessible to all users regardless of the means in which they access the site.

And of course not all accessibility issues involve meeting the needs of the disabled. What must be considered is the growing number of users that now access websites through non-traditional means, whether it be mobile phones or with images turned off. These users can still be your target audience, and ensuring your site can be used through alternate avenues is essential to capturing that audience.

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Buying software is so 1999. I mean seriously, who wants to buck up and spend upwards of $500 on an office suite when you have bills to pay and lattes to drink. Plus, with everyone’s exciting New Year’s resolutions in full swing, saving money may be even more appealing. Enter the world of free web-based software and open source software. This list is obviously not comprehensive, nor authoritative, however, these ten programs are the ones I found most useful during 2007.

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I’m a generally pretty reasonable guy. I can usually adapt and amend myself for the better good of the world. But lately, I’ve become quite nasty towards our little friend, Internet Explorer. The delinquent browser lacks any integrity and forces me to spend countless hours trying to adapt my coding to fix. Did I mention I hate Internet Explorer?

Reasons SEO’s Hate Internet Explorer:

1. It is not a standard-compliant browser. Microsoft has set its own ‘standard’ with IE.
2. CSS rendering- it doesn’t happen. IE needs very specific (non-valid) commands within your CSS to render properly.
3. No addons are available. With Firefox, users have a huge amount of customization with Firefox extensions.
4. It’s a Microsoft product. Ok, I’m not completely against all MS products, but seriously: who uses IE?
5. It doesn’t like certain types of code and will crash. Don’t believe me? Check out this post on SEO 2.0.

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I began my career in SEO as a marketing student, not a programmer. During the past few months, however, I feel like I’ve jumped headfirst into the world of HTML, CSS, and PHP and have learned quite a bit. Only recently did I realize I may not be the great man I’ve always thought as I starting coding a .htaccess file.

For those like me who haven’t always been coders, adjusting a site’s .htaccess file is like doing a bit of open heart surgery with no training. It can be a scary testament to one’s SEO day or even career. The file is essentially a gateway to an entire site – it provides the ability to configure and customize a site. But unlike my forgiving friend HTML, one little mistake in one’s coding in a .htaccess file could result in an entire website flipping offline.

htaccess and SEO

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Everyone is a dummy. Ok, maybe not everyone, but for those like me who aren’t the greatest programmers in the world simple solutions can be desirable. Being an SEO usually means dealing with both on and off page techniques to garner greater search rankings, and all too often my dealings with on page programming have garnered feelings of frustration and confusion. By no means do I consider myself a programmer, I simply want to make adjustments to rather difficult sites.

Enter the cheat sheet.

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Wow, I really meant to post this on Wednesday night but just didn’t get back to the hotel in time … and then there was the last day of sessions to attend so I didn’t get to finish and post on Thursday either … alas, there will be two posts today from moi. In the one about Thursday’s sessions I anticipate a final wrap up for the week.

Wednesday’s sessions: Local Search Marketing Tactics, Mobile Search Optimization, SEM Pricing Models, and B2B Tactics.

I got far more out of the Local Search Marketing Tactics session that I would have ever expected. The three speakers were equally impressive with their knowledge and presentation. The strongest message that I came away with, was that your local PPC effort needs to include both local targeted and national campaigns. The difference being, that in the national campaigns, all of your keyword phrases are going to include local city/county/state names.

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Social Media Track, Thursday 9:00 – 10:15 AM
SMO: Social Media Optimization

Moderator: Detlev Johnson, Director of Consulting, Position Technologies
Todd Malicoat, Independent Search Marketing Consultant, stuntdubl
Neil Patel, Co-Founder, ACS
Rand Fishkin, CEO, SEOmoz

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Fundamentals Track, Tuesday 4:45 – 6:00 PM
Successful Site Architecture

Moderator: Barbara C. Coll, CEO, WebMama.com
Matthew Bailey, President, Site logic Marketing
Derrick Wheeler, Senior Search Strategist, Acxiom Digital

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I’ve been spending quite a bit more time recently working with some of our “classic” optimized pages. Essentially, I’ve been analyzing what we’ve done in the past, trying to evaluate what’s worked and what hasn’t.

There are a few key measures that I analyze when benchmarking a site:

1. Keyword ranking reports are my first stop. Analyzing how a site is doing over a period of time can help me to figure out where improvement may be necessary in our SEO campaign.

2. The page should validate. There are always exceptions to this measure, but many times a client may adjust their site inadvertently hampering the site’s validity.

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