Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not always be as they appear. While it’s never a bad thing to grow…
Tag Archive: customers
The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need
While it’s great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you address the need, you are addressing the underlying problem and providing a much more holistic solution. In Part 2 of this series, I started discussing…
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to…
Are You Preaching to the Converted?
There is an odd phenomenon that I have noticed in the world of websites. There is a small, yet vocal, group of people that love crap! Time and time again, when I advise a client to improve their website or logo, I hear, “we get complimented on it all the time.” That? It brings up…
Using Paid Search Keywords Correctly to Build Your Online Business
In my last post, I shared using a fishing metaphor to talk about stepping your PPC game up to the point where you know how to use it to build your online business for the long haul. So, let’s start looking at some of the “tricks of the trade” to do just that.
PPC Advertiser News – 2/7/11
Apparently, Google is going to start putting Description Line 1 of a typical PPC ad in the headline of the Top 3 ads positions as long as the line ends with a punctuation mark. If they roll this out, it’s likely that competition for top position ads will grow and it will also affect ad copy strategies. It is not recommended that you merge the headline and description line as there will be a dash placed between the two in the first line of the ad.
Dropping In To See What Condition Your Condition Is In – Part I
Back in 2002, Stanford published their Top 10 Guidelines To Establishing Web Credibility. Amazingly, these conditions for creating a credible website are just as relevant today as they were back then. Isn’t it funny how, with all of the advancements in site development and marketing, it all still comes back to the basics? Below are…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
