Recent Search Engine Changes
Over the past 8 weeks or so, we have seen many changes among the search engines. Search engines changing their ranking algorithms or the nature of their service is nothing new, however so much has happened in such a short amount of time that I though it would be beneficial to talk about much of what has happened recently and how all of it might affect you.
Last year we saw the demise of NBCi search and InfoSeek/Go, two high profile search services. This year we have already seen the demise of Excite and Direct Hit. Within the past month or so Google has added PPC listings, LookSmart converted over to PPC listings and Overture lost a major PPC listing account. And the following search engines have added new pay-for-inclusion services: AltaVista, All The Web (Fast/Lycos), and Ask Jeeves/Teoma.
Good thing I’m here to keep up with all of this. Lets take a look at these independently…
