Why, Oh Why Didn’t I Buy That Domain Name?
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I often have a hard time convincing clients that they need to buy additional domain names to protect their brand. I even give them a list of all the domains I could think of that we think will help with brand protection. Unfortunately, I have nobody doing that for me!
If you’ve ever doubted that buying additional domain names solely to protect your brand then this post is for you.
Years ago we went buy the name Pole Position Web. Then we re-branded as Pole Position Marketing. I wanted to go with “marketing” instead of “SEO” because I needed a name that better represented our focus on website architecture, usability SEO and PPC.
All things considered, I should have bought the SEO domain name anyway.

Last week I wrote a post about 



