Posts Tagged ‘DVD’

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I’ve been a Netflix subscriber since they went by the name Netflix.com and were boasting 7,000 titles in stock. They now claim to have over 100,000. That was many moons ago. But I haven’t necessarily been a Netflix loyalist. Over the years I’ve tried other online movie rental services only to keep finding my way back to Netflix.

But over the years Netflix has begun cutting out key customer features. They say it’s to improve their system, customer service and the traditional yada, yada, but I’m not so sure. But with each feature they eliminate, instead of differentiating themselves from the competition, they are systematically eliminating the benefits of being a Netflix customer.

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The general purpose of having a custom 404-error page is to keep your visitors on your site if they find themselves having clicked on a broken link. Why go through the trouble to create the customize page if it doesn’t even fulfill this basic purpose?

I recently ran across a custom 404 page that did everything but what it should.

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I belong to an online book exchange site that basically lets you exchange books for points and shipping fees. I can get just about any book for a mere $4.50 for shipping. I’ve even gotten a hold of some brand new hardbacks still on the new release shelves!

Recently they started doing the same with DVDs, which for an avid movie watcher like me I love. It’s my chance to offload some stuff that I no longer watch and look for some of the titles that I want but was just never willing to shell out the bigger bucks for.

For a while I’ve had the movie Highlander in my want list and it recently became available and I was lucky enough to snag it. What was funny is what I actually got in the mail:

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Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

Looking for examples of both of these I found exactly what I was looking for on The Home Depot website. Click here to keep learning

Buying software is so 1999. I mean seriously, who wants to buck up and spend upwards of $500 on an office suite when you have bills to pay and lattes to drink. Plus, with everyone’s exciting New Year’s resolutions in full swing, saving money may be even more appealing. Enter the world of free web-based software and open source software. This list is obviously not comprehensive, nor authoritative, however, these ten programs are the ones I found most useful during 2007.

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A few weeks back Michelle found a fun little document by Bill Gammel that outlines 7 marketing lessons from the show Seinfeld. I can probably count the number of full Seinfeld episodes I’ve seen on one hand. (That’s all about to change as I was just gifted with the entire series on DVD). But that doesn’t mean that I don’t understand the importance that this show has had on our pop-culture.

In fact Seinfeld was probably the most important pop-culture show of all time, if one can attach the word importance to pop-culture. Not only did the show make fun of current pop culture idiosyncrasies, but it brought out into the open many of the hidden things that many of us didn’t realize that others did or thought right along with us. While Seinfeld made us laugh at these pop culture references it also created many more pop culture references that we still use today.

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The Pole Position Marketing team would like to wish all our readers a happy Thanksgiving. I hope you enjoy a few days of R and R in the company of others with whom you share your happiness.

Here are my top 10 reasons to be thankful every day:

1. My salvation
2. My wonderful wife, Dionne
3. My incredible children, Kejana, Patricia, Guardian, Aidan and Gillian
4. My spectactular Reno SEO team, Sarah, Rob, Diana, Michelle, Crystal, Ashley and Nicole
5. My clients
6. My awesome friends (you know who you are)
7. My church
8. My search engine marketing business
9. My beautiful home
10. My DVD collection

And let’s not forget all these other things to be thankful for: Click here to keep learning

I come into the office this morning and I see Stoney with a big grin on his face. He’s sitting straighter, chair pumped up just a bit higher (I swear his feet aren’t touching the floor) and he looks, well, bossly.

Not that he normally doesn’t look like a boss, but today, well he looks successful. Is it the shiny blue shirt he’s wearing? Is it the freshly polished shoes? Is it the fact that he just got paid in Friends and Seinfeld DVDs from his favorite people in all of search engine marketing (outside of his Reno SEO Team, of course)?

No, that last one was YESTERDAY. This is TODAY!

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I’ve been silent here on the (EMP) blog long enough. While Stoney requires all his employees to blog on a weekly basis I’ve been given no such authority. That’s all going to change. I’m tired of playing second fiddle. I’m sick of being the Ben Assflake in Matt Damon’s shadow. I’m sick and tired of being the direct to DVD sequel, panned by critics and relegated to the 2 for $11 bin at Wal-Mart.

Today I step out on my own and prove that I’m not just the side-kick that gets to say a few pithy lines for comedy relief. I’ve got a voice that wants to be heard… that needs to be heard… that you, my friend, want to hear! Am I overstating? Perhaps. But by the time you figure it all out I’ll have you wrapped around my little finger like a pig in a blanket.

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Searcher Track, Monday 2:00 – 2:30 PM
Personalization, User Data & Search

Moderator: Chris Sherman, Co-Chair, Search Engine Strategies, San Jose
Jonathan Mendez, Chief Strategy Officer, OTTO Digital
Richard Zwicky, CEO, Enqisite
Dave Davies, CEO, Beanstalk Search Engine Positioning
Gordon Hotchkiss, Presiden & CEO, Enquiro Search Solutions
Sepandar Kamvar, Google

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