Posts Tagged ‘exchange’

If you have a PPC account, as you read this you are paying for wasted clicks.  Visitors that aren’t really interested in what you offer are coming to your website and you’re paying for them.  Isn’t that frustrating to know?  The bad news is that the nature of PPC won’t enable you to ever totally eliminate this from happening.

Why?  One reason is because you can’t control searcher behavior.  You could write the perfect ad for your most targeted keyword on exact match so that it cannot be mistaken what it is you’re offering.  But, searchers that are not at all candidates for purchasing will still click through for many reasons.  Maybe they thought you were in their price range, but aren’t.  Or maybe their query failed to return the kind of results they were looking for but your ad piqued their curiosity so they clicked through in exploration mode just to make sure.

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SEO

• Rewriting the Beginner’s Guide Part IV Continued – Canonical and Duplicate Versions of Content
• Recession Proof Search Engine Optimization Tips
• How Search Really Works: Keyword Links

Copywriting Click here to keep learning

I received the following link request email and laughed. What does this person hope to get out of this? Did I sign up for an email joke of the day?

Email Verbatim:

Hello Sir,

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A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I after I sent the email I thought it was decent fodder for a blog post about very basic SEO.

Here’s our exchange, or at least most of it …

What is the name of the files you work on? I started my web-site and wanted to start getting people to check it out. I know that is what you do. I wanted to research how to do it. If you wanted I could pay you to help.

Having no clue what he was asking me I relied with: Click here to keep learning

Article Marketing Beats Out Link Exchanges For High Quality Links

Link Building Styles : Presell Pages, Articles, Resources & Press Releases

What Would You Do with 1,200 Email Addresses?

Yeah, I know. I’ve been talking about Blockbuster a lot lately. I’ve already covered Blockbuster’s UVP (which I’m very impressed with) and then followed that up with their disasterous customer service survey. So why another post about Blockbuster? Because they provide a perfect real-world example of a company struggling to get it right. Sometimes they get the DVD in the tray and sometimes they don’t. (That analogy sounded better in my head!)

One of the neat features of Blockbuster Total Access is that along with being able to exchange mail envelopes for a free DVD in the store is that they also send you a monthly coupon that can be used for either a DVD or a game. Real quick, let’s do the math on all of this. I pay just about $10 per month for the one DVD at a time plan. Let’s say that I only watch movies on the weekend so every week I get my DVD in the mail, watch it, exchange it for a freebie in the store and then wash, rinse and repeat the next weekend and so on. That’s two movies I watch per per week, eight per month plus a ninth movie (or game) using the free coupon. I’m paying just over $1.10 per movie.

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