While it’s great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you address the need, you are addressing the underlying problem and providing a much more holistic solution.
In Part 2 of this series, I started discussing a customers wants versus their needs. I continue this list here.
OK, so you get this previous post about ad testing and you set up some tests… now what? How do you measure the results?
One of the cool features of AdWords is the ability to make a report to observe almost anything about your account. In the case of measuring ad performance, you can create an (that’s right, you guessed it) Ad Performance Report.
It shows each ad you’ve created and any metric that you desire to analyze. You can export this data into an Excel spreadsheet for analysis as well, to make it a bit easier to sort the data and look at specific metrics for specific insights. Click here to keep learning
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.
Building Links
There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That’s not to say quick fix solutions aren’t sometimes needed or warranted, but they rarely make a good long-term investment.
A link only has a certain amount of value, much like the value of a casual acquaintance. But like a true friendship, a link relationship goes much further and has a lot more potential.
The concept of building links is best when it’s focused on building relationships. You’ve heard it said, “give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime.” In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links.
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers how web forms should be created as well as basic functionality, including how errors are handled when something goes awry.
Why this is important: Forms are a standard method of allowing visitors to communicate with you, including the placing orders. If forms don’t work properly, frustrate your visitors or create additional roadblocks that the visitor must hurdle over, the contact/conversion rate on your site will drop drastically.
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
