How to Improve Your Website Speed with Google Tag Manager
Every website owner at some point realizes the importance of site speed. A speedy web page is not only preferred by your visitors but also by search engines. As you may […]
Is Your Blog REALLY Successful? Find Out With These 4 Metrics.
You spend a few hours each week crafting blog content, scheduling posts, sharing those posts, and watching the traffic numbers. What exactly are you hoping for? In other words, what […]
Get Started With Google Analytics in 4 Easy Steps
Quoting Bill Gates, “If your business is not on the internet, then your business will be out of business.” In order to stay relevant, every business needs to have a […]
Maximize the Value of Google Analytics With These 4 Tips
From a digital marketing point of view, few things are more valuable to campaigns than Google Analytics. You can learn just about anything you need to know about traffic sources, […]
Web Marketing Isn’t Won on Feelings, So Drop the ‘Tude
Every business owner is invested in the success of his business and therefore, by extension, the success of their web marketing campaign. But quite often those business owners focus on […]
Don’t Panic: It’s Just a Glitch
The fact that we have access to so much website data is great. In fact, much of the data we can get is very close to real-time. How cool is […]
2 Reasons Analytics is NOT Optional for Digital Marketing Success
It’s often difficult to get clients to invest in Analytics. From an overall strategy perspective, analytics does little to increase your web presence or website performance. But that doesn’t mean […]
How to Avoid Making Knee-Jerk Digital Marketing Decisions
There always seems to be some kind of mild panic every time Google rolls out a new algorithm update. Either web marketers are praying that they don’t lose their rankings or […]
New Site Launch Tip #9: Don’t Rely on Gut Instinct – Install Analytics Tracking Codes
One of the more frustrating things I see as a web marketer is businesses using the magical powers of observation to determine whether or not their online marketing efforts are […]
Are You Losing Sales By Only Tracking “Big Kahuna” Website Conversions?
Many people think of a “conversion” as a confirmed sale. It is, but that’s not the only thing that actually qualifies as a conversion. Every business is different. When it […]
Measure Revenue to Make Sure You are in the Profitability Zone
When analyzing your website performance data one of the most important metrics to assess is revenue. Conversions tell you how many and at what rate people are turning into leads […]
Conversions: The Analytics Goldmine
So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from […]
Stop Putting All Your Eggs in The Google Rankings Basket!
OK, I’m on a bit of a rant on this latest SEMRush article. Sorry, but I’m just sick and tired of everyone putting all their eggs in the Google rankings […]
Awesomize Google Analytics (Part II) – Collect Site-Specific Data
Welcome to Part II of awesomizing your Google Analytics account! If you haven’t read Part I of this series yet (Create a Great Account Structure), I would encourage you to […]