Aug 18 2011
Posts Tagged ‘Google’
Jul 20 2011
Making the Case For SEO in a Social Media World
Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need to be convinced they actually need to do it.
In the last few years social media has jumped to the forefront of online marketing for many small businesses. Some business owners aren’t even bothering to market (or in some cases even build) their websites anymore.
They can just create a Facebook page.
Or a blog on Blogger.com
Or tweet on Twitter.
Or build a Google Places page.
Are we entering an age where SEO just doesn’t matter?
Mar 22 2011
Why You Should Never Duplicate Your Competitor’s SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.”
But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don’t know the right course of action to take, or you can wind up using good information to make bad judgment calls.
Mar 14 2011
PPC News and Notes – Mobile and the Future of Display Advertising
Recent news and notes that every PPC advertiser should be aware of…
Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.
