Posts Tagged ‘Google’

Check out some of the latest news and notes in the world of the PPC advertiser…

Twitter’s New Ad Platform

Although in beta and only open to VIP advertisers that are invited, Twitter has finally released their ad platform called Promoted Tweets.  The general format is that you can use tweets you’ve created or that have been retweeted by someone else as “ads” that are promoted in certain environments.  The way the ads are served are analogous to both search and contextual advertising in AdWords, where you pick keywords that are searched on to have your tweet shown or it is matched to a stream of tweets given the contextual nature that you choose in your account.  You pay on a cost per engagement which include clicks, favoriting, retweets and replies.  There is also Promoted Account where you can essentially buy followers and Promoted Trends where you are shown on hashtags.

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This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of duplicate content. This post covers some of the solutions that will help you fix your duplicate content problems.

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Here’s what’s new in the world of paid search advertising…

Google Changes Display of Top Position Ads

Apparently, Google is going to start putting Description Line 1 of a typical PPC ad in the headline of the Top 3 ads positions as long as the line ends with a punctuation mark.  If they roll this out, it’s likely that competition for top position ads will grow and it will also affect ad copy strategies.  It is not recommended that you merge the headline and description line as there will be a dash placed between the two in the first line of the ad.

Remember, while it may get more expensive to be in the Top 3 positions if this happens, we still only bid for position if it is advantageous to our overall marketing goals.  As for ad copy, we may be more readily willing to be creative with our headlines since you could now put them in your description text and still have them show up big and blue on the page.

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Yeah, yeah, the search engines are getting smarter about duplicate content… blah, blah, blah. It’s no longer the problem it once was… yada, yada, yada. Google will get it all sorted out for you.

Whatevs.

I don’t care how smart the search engines are, it’s no excuse for laziness. Sure, a maid may clean up your living room for you, but that’s no excuse to ask them to wipe your…, er, mouth, too.

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