Posts Tagged ‘heading tags’

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I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This post covers questions on URLs, breadcrumb navigation, CMS, Database driven sites, 301 and 302 redirects, navigation, heading tags, broken links and HTML theft.

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Aside from the title tag, which isn’t really a part of the visual page, the heading tags can provide both visitors and the search engines significant cues to the importance of your on-page content. There are six different heading tags: H1, H2, H3, H4, H5, and H6. Collectively these are referred to as Hx tags.

The value of the Hx tag is much the same as the value of your main points in an outline for a book or paper. Your outline shows your main topics and sub-topics. These are often then used as section headings in your final draft. Your h1, for example, would be the page topic. Your H2s would then be your main points (I. II. and III.) Your H3s would be your first sub-points (A. B. C.) and your H4s would be your second sub-points (1. 2. 3.) etc.

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Lately I’ve been seeing a lot of sites where the designers were a bit lazy on the coding of the visual elements. Especially when it comes to creating new styles for the style sheet. In CSS, it’s pretty easy to develop a style that allows you to have certain portions of text display exactly how you want. But apparently, coming up with a unique style and name is just. too. difficult. So instead of naming a new style, the developers just style an Hx tag and then plaster it throughout the site.

One site that we’ve been working with has just come from a fresh re-design. Once we started digging into the code, we’ve found that the designers have taken some pretty extreme liberties with the Hx tags.

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