Posts Tagged ‘images’

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Choosing a SEO to manage your website marketing has never been easy, but during these tough economic times it’s more important than ever to choose wisely. No one wants to be the guy at the end of Indiana Jones and the Last Crusade, who chose the wrong chalice. You’re site will be nothing but a shell of it’s old self with the Knights of SEO standing over you saying, “He chose… poorly.” Uh, yeah… “Information that would have been helpful yesterday!” (to mix my movie quotes.)

If you’re a small business shopping around for the right SEO to help you out, there are a lot of things you need to consider before jumping in and hiring a SEO subcontractor or firm. Even if you’re on a tighter-than-normal budget–and really, who isn’t right about now–you can’t shop for SEO simply on costs alone. That’s like buying an economy car when you really need a mini-van. You just need to find the mini-van that offers the best features at the right price.

Not all SEO providers are the same and not all sites require the same type of SEO service. All thing must be taken into proper consideration. Here are five things that are relevant to the overall pricing and success of your optimization campaign.

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When providing SEO advice on the topic of website design, we often warn against placing important content into images. This is because search engines can’t read images like a person can. To them, an image with text is just an image. They really have no idea what the image is or if, in fact, it says anything at all. So when optimizing sites, anytime we are dealing with keyword optimized content, we want to make sure it’s standard HTML text. This includes headers, benefit lits, and even normal body copy.

While the search engines can’t read actual images, they can read what we say about the image. This information can be gleaned a few different ways:

• Image file name (image1234.jpg vs. mustang-gt.jpg)
• Text immediately surrounding the image
• The overall content of the page the image is on
• Image ALT attribute in the image tag

When trying to optimize images for image search, all of these can provide important indicators the search engines use to produce the best set of image results. In terms of traditional optimization and website usability, the ALT attribute plays an important role.

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