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Google has been spidering the new URL for the (EMP) blog so I thought I’d do a few vanity searches to see if it’s showing up in the search results. Not yet, but I did see something cool. It looks like Pole Position Marketing has gained some site links:
Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my one-year anniversary speaking at conferences. They opened the door for me at Searchfest 2007 and were kind enough to invite me back this year. Boy, am I glad they did.
I have to say that I was really surprised by the marketing power they were able secure for each session was amazing. I felt severely out gunned on both panels I was on. I was amazed at the quality of the information provided and the overall environment established by the SEMpdx team.
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I recently read a post on Technology Review noting the new Google Knol project and its potential competition to Wikipedia as the web’s main authoritative web site. Google’s Knol aims to differientiate itself from Wikipedia by not allowing the public to update articles within the site. Rather Knol will use individual authors with their creditials displayed within the article. Knol aims to perfect what Wikipedia started - an online resource written by professionals. What also makes Knol unique is the ability for users to ‘vote’ on articles covering the same subject. According to Udi Manber, a V.P. of engineering, “for many topics, there will likely be competing knols on the same subject. Competition of ideas is a good thing.”
Tech. Review noted that Wikipedia had differing views about the usefulness of this idea:
On Friday the team and I returned from PubCon 2008. I have to say that PubCon is one of those events I look forward to every year (even though this is only my second year!) For SEO conferences, PubCon is easily the least expensive one. But on an ROI level, it is also easily one that provides the most bang for your buck.
Here are a few sessions that I enjoyed the most:
Social Marketing 101: The Playing Field
I started out Monday morning with the social media session and I have to say that I certainly got my money’s worth out of that session alone. I was ready to pack it up and head home! Normally I’m a big “how-to” fan, and social media sessions don’t lend much how-to information. I think the big takeaway from this was feeling overwhelmed. Social media is so vast and complex that I got hit with just how much stuff we are not doing in that realm.
Posting this week will be a bit lighter than normal. A little over seven hours from the time of me posting this most of my spectacular Reno SEO team and I will be heading over to the airport for Las Vegas. We’ll be joining many other SEOs, webmasters and business owners at Webmaster World’s PubCon!
This will be my second time to PubCon. I took my team last year and not only did we have a blast but we came back energized and full of ideas. We’re expecting this year to be even better.
Optimizing for organic ranking is a long term process. We have all heard how PPC is the end all and be all of answers for instant visibility. But in some industries the competition is still rough. How does a small jewelry web site compete with sites like Zales or Kay?
One of our SEO clients sells high end jewelry and just doesn’t have a solid reputable name in the jewelry industry. To get some business and some of that instant visibility, they have started a PPC campaign with AdWords. Working with a very small budget, I followed all the best practice guidelines for PPC very closely.
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
