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Optimizing for organic ranking is a long term process. We have all heard how PPC is the end all and be all of answers for instant visibility. But in some industries the competition is still rough. How does a small jewelry web site compete with sites like Zales or Kay?
One of our SEO clients sells high end jewelry and just doesn’t have a solid reputable name in the jewelry industry. To get some business and some of that instant visibility, they have started a PPC campaign with AdWords. Working with a very small budget, I followed all the best practice guidelines for PPC very closely.
Let me apologize for last weeks Q&A session. I just simply wasn’t funny and I feel terrible about that. The problem is, these Q&As don’t leave much room for humor. Unless I make fun of someone and, well, I’m trying to get people to ask questions, not run away from me.
Which begs the question… where are all you question askers? I mean really, I know you’re out there, I can feel you lurking. Are you shy? Do you feel silly asking a question to someone that you’re just not sure is “real”. Hey, how do you think I feel? I have to deal with that every morning. Being in doubt of your own existence is quite frightening. But luckily I have myself to convince me that I am, in fact, real. I blog, therefore I am.
A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I after I sent the email I thought it was decent fodder for a blog post about very basic SEO.
Here’s our exchange, or at least most of it …
What is the name of the files you work on? I started my web-site and wanted to start getting people to check it out. I know that is what you do. I wanted to research how to do it. If you wanted I could pay you to help.
I’m back with another round of Q and A. I’d like to thank all none of you that took the time to submit the quality insightful questions below. If it weren’t for people like you, I’d be on the SEO Blogger’sA-List.
Has anyone been able to find any internet marketing or sales techniques/strategies that have worked for them?
There are a lot of viable options for internet marketing, but you have to remember that not every method works for every type of business, product or service. You have to figure out what’s going to work for you and, sad to say, sometimes that means you have to do a bit of trial and error.
Finding good employees can often be difficult, especially in an “employees market”. Currently it seems it’s harder for employers to fill a job than it is for job seekers to find one. That means it’s incumbent upon us business owners and managers to get a bit more creative in how we find candidates for open positions. And then, like any good marketer, you’ve got to persuade your top candidates that you not only want them, they want you too.
I’ve been silent here on the (EMP) blog long enough. While Stoney requires all his employees to blog on a weekly basis I’ve been given no such authority. That’s all going to change. I’m tired of playing second fiddle. I’m sick of being the Ben Assflake in Matt Damon’s shadow. I’m sick and tired of being the direct to DVD sequel, panned by critics and relegated to the 2 for $11 bin at Wal-Mart.
Today I step out on my own and prove that I’m not just the side-kick that gets to say a few pithy lines for comedy relief. I’ve got a voice that wants to be heard… that needs to be heard… that you, my friend, want to hear! Am I overstating? Perhaps. But by the time you figure it all out I’ll have you wrapped around my little finger like a pig in a blanket.
Thinking I’d go surfing and find more information on the same subject, I searched call to action words and was a little disappointed that the other posts I found also linking back to the original:
At the risk of wearing egg on my face, I am going to admit something I didn’t know. Something that kicked my butt. But I learned. The hard way. Wish someone had told me. Wish someone had blogged about this. If someone did blog about it, I wish I had read it! (how’s that for emphasis?) Hopefully someone else learns from my mistake.
Did you know — and here I am hoping there are at least a few people that, like myself did not know — that the Google Website Optimizer will display alternate landing pages and track conversions for you? Well of course you did. Even *I* knew that much. But what I didn’t realize was what kicked me in the butt.
Hire Stoney deGeyter or the rest of the Pole Position Marketing team for your in-house training, conference or other search marketing events. Contact us for more information.
Let me apologize for last weeks Q&A session. I just simply wasn’t funny and I feel terrible about that. The problem is, these Q&As don’t leave much room for humor. Unless I make fun of someone and, well, I’m trying to get people to ask questions, not run away from me.
