Posts Tagged ‘Link Building’

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Because of persistent manipulation of on-page “optimization” search engines had to look to other ways of measuring site quality. Enter link algorithms. But links can be manipulated too so it became not just a battle of numbers but a battle of quality. Quality is much more difficult to achieve and requires a lot more work. Some of the best link building strategies you can employ are those involved in building quality content and improving your site for your visitors. These things alone can do wonders in getting people to link to you.

Below are some questions and statements presented to me regarding links. I have provided my thoughts and input that will hopefully give you additional input or confirmation of what you already believed to be correct.

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Many businesses owners focusing on SEO for the first time, especially those with limited budgets, can often find themselves caught like a deer in the headlights wondering just where and how to begin. SEO, even for smaller sites, can often be a big project, especially if you’re trying to run the business at the same time.

The question becomes, how many hours a week can you afford to invest (or pay for,) and what should you do first with the limited time on hand? There are several aspects to the SEO process and each one is important in it’s own right. It’s not always easy to say “do this first” until a site evaluation has been performed, as each site’s needs are different. But you have to start somewhere, right?

While I can’t put together a definitive path that you can use to work through your own SEO process, I will provide a general order of importance of different areas. This can be used as a guideline for analysis to determine where you do need to begin the optimization campaign.

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While back I wrote an article about how having a search engine friendly website does not make it search engine optimized. The article discussed how many web developers promise to “search engine optimize” the websites they develop. While I don’t mean to discount the value of a good web developer (I rely on them heavily) many developers really know no more about SEO than than they do about pluming. Sure, they can plunge a blocked toilet, or write some decent titles and meta descriptions, but there is so much more to SEO (and plumbing) than that.

A good web developer will undoubtedly build a very search engine friendly website. But it takes someone steeped in SEO to truly optimize it. Very few web developers study search engine marketing they way an SEO dedicates their time to learning, studying and practicing the art of on- and off-page optimization.

One of the comments I received from that article really struck home to me and did a great job of fleshing out what I have always believed about SEO:

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You know the saying about links, that it’s about quality, not quantity? I believe that. But sometimes, quality be damned, you just need to go out and get a bunch of new links!

A quick client history

I’m not a fan of garbage SEO which includes link building and everything else, but a few months back we were needing a little extra push for a client site. The site had sunk from #3 to #6 for two of its core terms and had been there for over a year. With the busy season approaching the client asked us to do everything we can to push them back up to the top three.

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• Using PPC Ads to Improve Your Organic Search Campaigns
• Building a profitable PPC Campaign (AdWords)

• PPC FAQ – Action Packed PPC Keyword Research
• Pay Per Click Management: Seven Variables to Manipulate for Maximum Performance
• Using PPC Ads to Improve Your Organic Search Campaigns
• Pay-per-Click and Link Building Campaigns

• Thematic Link Building – Link Building Strategies & Tactics
• Organizing Your Link Lists for Effective Link Building
• A Great Link Building Tool

• Web Usability: As Few Clicks As Possible
• How to Manage Problems You Can’t Fix
• How to be Successful in Social Media: Be Yourself
• Agency + Client = Superhero Link Building Team
• Achieving Balance in a Social World
• 5 Ways to Make Money from Blogging
• An Embarrassment Of Dead Link Riches
• How to Get Content and Earn Credibility with Old News

• Feel Great Naked: Confidence Boosters for Getting Personal
• Do You Know Your Visitors? 5 Points to Consider
• Content Strategy: Key Elements To Grab Online Readers Attention
• Site Navigation and Usability: Easy Tips for Happy Users
• Tips on Content Centered Link Building
• 5 Recommended Ways to Build Your Opt-In List
• Are Internal Links Weighted the Same as External Links by Google?

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