Posts Tagged ‘Link Building’
Feb 3 2012
How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. The same holds true in using social media to build links. Here are three things to consider.
Have Content Worthy Of Linking To
If you’ve been listening to or engaging in conversations regarding web marketing, you’ve probably heard this mentioned as often as the Pittsburgh Steelers have been to the Super Bowl: you’ve got to have great content to build links.
Having just one piece of content won’t be enough to sustain value over time. It’s vital to have a content strategy. By having a strategy, you’re able to build a following that generally consists of your target audience. If you create well-researched and well-written content around their needs, you’ll naturally build links and become a source of authority. Blogs can be a great platform for sharing content, but there are many other innovative content types.
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Tags: content marketing, Link Building, Social Media
Posted in Content Marketing, Link Building, Search & Marketing, Social Media
Jan 30 2012


The Web is replete with blog posts and articles that talk about how important link building is, how it can boost your website’s search engine rankings and why you need to be doing it. However, few Web marketing pros offer helpful, practical how-to’s on link building. We decided to change that.
Today we published our latest inbound marketing e-book, the 2012 edition of Link Building Secrets Revealed. Available for download at no cost on the Pole Position Marketing website, the e-book is a compilation of helpful link-building tips from 10 of the industry’s leading link builders, including: Click here to keep learning
Tags: books, Link Building
Posted in Link Building, Pole Position Marketing, Search & Marketing
Dec 22 2011
Clients want results, and who can blame them? However, the results they want should be guided by the goals we set with them from the beginning of a campaign. From my experience with clients, their biggest concern is ranking higher in the search engines for their targeted keywords. Aside from that, they aren’t concerned with how they get there.
As link builders, we have to help them have a broader perspective. It’s about building their online presence within their industry and in doing so, the quality links will follow. Unfortunately, it doesn’t boil down to a numbers game. It just isn’t that simple. If it were, everyone would be a link builder. What does it take for our clients to be successful?
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Tags: Link Building, linking, links
Posted in Link Building
Oct 31 2011

If social media is the darling Cinderella of the current marketing world, then link building might be the u___ (unrecognized?) stepsister. When I describe link building and its important role in creating a company’s Web presence (see SEOmoz’s What is Link Building? for a definition/details), most people furrow their brows and say, “Sounds like you’re talking about social media.” (Cinderella gets all the glory!)
So, we’d like to end, once and for all, this unnecessary cause of forehead wrinkles by tackling the FAQ: What’s the difference between link building and social media?
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Tags: Link Building, linking, links, Q and A, quality links, Social Media
Posted in Link Building, Marketing, Q and A, Search & Marketing, SEO, Social Media
Oct 21 2011

It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.
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Tags: content curation, content marketing, Link Building, PPC, SEO, Social Media
Posted in Final Lap, Pole Position Marketing, Search & Marketing, Team Reading
Oct 14 2011

Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
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Tags: content curation, content marketing, Link Building, PPC, Social Media
Posted in Content Marketing, Final Lap, Link Building, PPC, Search & Marketing, SEO, Social Media, Team Reading
Mar 22 2011
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.”
But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don’t know the right course of action to take, or you can wind up using good information to make bad judgment calls.
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Tags: advice, audience, authority, budget, business, campaign, campaigns, competition, competitors, conversion, conversions, customer, customers, Google, IA, inform, information, investing, keyword, Keyword Research, keywords, Link Building, Marketing, online marketing, optimization, p, PPC, questions, ranking, rankings, research, search, search engine, SEO, seo strategies, seo strategy, service, Social Media, strategy, success, successful, traffic, website
Posted in Business Principles, Keyword Research, Marketing, Search & Marketing, SEO, Site Management, Small Business Answers
Mar 11 2011
Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better opportunity to provide a more thorough and thought-filled answer. While these may not be life-changing questions, I hope they are at least thought provoking for the small business owner who doesn’t know a lot about SEO.
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Tags: audience, interview, Link Building, links, Marketing, optimization, rankings, results, Search Engines, SEO, sites, Social Media, strategy, traffic, Usability
Posted in Architecture, Interviews, Link Building, Marketing, Search & Marketing, SEO, Small Business Answers, Social Media, Usability
Mar 9 2011
All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies!
This post started from talking about How NOT To Do An Interview: The Basics. What was originally going to be an intro paragraph turned into a full post. When this happens, I just do what I often do… take one idea and make multiple posts out of it. Love it!
What follows are 15 questions I felt were important for a business audience to know about SEO. And, now that I know what I meant when I wrote them (see introduction), I can provide the answers I intended.
Here are questions 1-5:
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Tags: advice, Architecture, audience, business, campaign, content, keyword optimization, Keyword Research, keywords, Link Building, meta tags, Search Engines, SEO, successful, titles, Usability, website
Posted in Architecture, Keyword Research, Link Building, Search & Marketing, SEO, Site Management, Usability
Oct 29 2010
It’s funny that we use terms like “expert” to describe an SEO. When looking for someone to help us get us top search engine rankings, we often look to see who the experts are. Last time I checked, we don’t look for “expert lawyers” or “expert doctors” or “expert plumbers”. No, we look for professionals.
However, we do often look for experts at certain subsets. Such as lawyers that are divorce experts, doctors that are cancer experts, plumbers that are… um, clog experts, and so on. So why do we look for SEO experts? Can anyone truly be an expert in all things related to SEO?
Perhaps. Just like doctors can be experts in multiple areas, lawyers can be experts in multiple fields of law, and plumbers can be experts in multiple types of… um, clogs, SEOs can be experts in several areas as well. But an expert in all of them? Hmmmm, not likely.
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Tags: Analytics, budget, business, conversions, copy writing, Copywriting, Link Building, Marketing, optimization, p, ranking, rankings, search, SEO, Social Media, traffic, Usability
Posted in Search & Marketing, SEO