Posts Tagged ‘Link Building’

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While back I wrote an article about how having a search engine friendly website does not make it search engine optimized. The article discussed how many web developers promise to “search engine optimize” the websites they develop. While I don’t mean to discount the value of a good web developer (I rely on them heavily) many developers really know no more about SEO than than they do about pluming. Sure, they can plunge a blocked toilet, or write some decent titles and meta descriptions, but there is so much more to SEO (and plumbing) than that.

A good web developer will undoubtedly build a very search engine friendly website. But it takes someone steeped in SEO to truly optimize it. Very few web developers study search engine marketing they way an SEO dedicates their time to learning, studying and practicing the art of on- and off-page optimization.

One of the comments I received from that article really struck home to me and did a great job of fleshing out what I have always believed about SEO:

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You know the saying about links, that it’s about quality, not quantity? I believe that. But sometimes, quality be damned, you just need to go out and get a bunch of new links!

A quick client history

I’m not a fan of garbage SEO which includes link building and everything else, but a few months back we were needing a little extra push for a client site. The site had sunk from #3 to #6 for two of its core terms and had been there for over a year. With the busy season approaching the client asked us to do everything we can to push them back up to the top three.

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• Using PPC Ads to Improve Your Organic Search Campaigns
• Building a profitable PPC Campaign (AdWords)

• PPC FAQ - Action Packed PPC Keyword Research
• Pay Per Click Management: Seven Variables to Manipulate for Maximum Performance
• Using PPC Ads to Improve Your Organic Search Campaigns
• Pay-per-Click and Link Building Campaigns

• Thematic Link Building - Link Building Strategies & Tactics
• Organizing Your Link Lists for Effective Link Building
• A Great Link Building Tool

• Web Usability: As Few Clicks As Possible
• How to Manage Problems You Can’t Fix
• How to be Successful in Social Media: Be Yourself
• Agency + Client = Superhero Link Building Team
• Achieving Balance in a Social World
• 5 Ways to Make Money from Blogging
• An Embarrassment Of Dead Link Riches
• How to Get Content and Earn Credibility with Old News

• Feel Great Naked: Confidence Boosters for Getting Personal
• Do You Know Your Visitors? 5 Points to Consider
• Content Strategy: Key Elements To Grab Online Readers Attention
• Site Navigation and Usability: Easy Tips for Happy Users
• Tips on Content Centered Link Building
• 5 Recommended Ways to Build Your Opt-In List
• Are Internal Links Weighted the Same as External Links by Google?

Top Posts

1. The World’s Absolute Best Link Building Technique
2. 20 Ways to NAVIGATE to Higher Conversions
3. How Poor Product Categorization Can Frustrate Shoppers and Search Engines Alike
4. Qualities of a Good Leader
5. 9 (+1) Tips For Writing User-Friendly Content
6. 7 Ways to Make Your Home Page a Home Run for Usability
7. Web Developers: Please Stop Using the Hx Tag as a Design Element
8. 25 Ways to DESIGN Your Way to Higher Conversions
9. Clever New Baskin Robbins Logo
10. A Little Favicon Goes a Long, Long Way

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There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor. Typically, session IDs are used for tracking a single visitor’s navigation path through the site, including the adding or removing products from the shopping cart. They are great for tracking purposes, but really, really bad for search engines and inbound linking.

Ok, first of all, that’s a bad URL shown above, but aside from that, tacked on at the end there is the session ID. Both URLs pull the same page pulled open via a different browsing session. The bad stuff happens if the session IDs also get attached when the search engines come for a visit.

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• 4 Tips for Social Media Toddlers
• 12 Ways to Be a More Interactive and Accessible Blogger
• SBM Unleashed: Link Building
• How to Optimize for Google - Part 2 of 3
• How to Optimize for Google - Part 3 of 3