Personality Plus: How to Understand Others by Understanding Yourself
Author: Florence Littauer
Paperback: 208 pages
Years ago, and a few times since, I took a personality test that was unbelievably accurate at describing me and how I act, react and respond to life situations. For the past ten years, I’ve been looking for that test and finally found what I was looking for with Florence Littauer’s book Personality Plus.
Littauer classifies the four primary personality types: Popular Sanguine, Perfect Melancholy, Powerful Choleric and Peaceful Phlegmatic. Most every person fits into one of these personality categories, while some (like me) are near equal parts of two of the personality types (bet you can’t guess which two!).
Personality Plus starts off with a quick quiz that will allow you to determine your primary personality. Then the book begins to go through each of the personality types, outlining the strengths and weaknesses and the positives and negatives of each.
This isn’t just about understanding your own personality but about the personality traits of others. Littauer teaches how to recognize the different personality types in different people and talks about each personality and how they interact with the others. She explains how your personality might be more sensitive to other types when conflict arises.
The book provides a fascinating study of the human personalities and is an essential read for any office environment where there is a collection of different personality types. It’s also a great read for parents to better understand their kids, though Littauer does have versions of this book targeted specifically for parents (Personality Plus for Parents: Understanding What Makes Your Child Tick) and couples (Personality Plus for Couples: Understanding Yourself and the One You Love).
Upon first glance, The Search Engine Marketing Kit, authored by Dan Thies and Dave Davies, appears to be a more daunting read than it really is. The material stands about three inches thick complete with 4-inch three-ring binder. The thickness is deceptive in that the pages are printed only on one side. But running at over 350 pages, the SEM kit is no slouch in dishing out the info.
Designed to be the go-to manual for all things SEM related, the SEM Kit successfully delivers. The kit, which includes a CD loaded with documents, covers search engines, SEO basics, advanced SEO, PPC, and link building; giving the reader a well-rounded knowledge base for developing successful SEO and SEM strategies. The authors have even included a chapter on running an SEM firm, which can be particularly insightful at understanding the various strategies and options available to anyone running, or thinking of running an SEO business. Normally I’m not one much for interviews, but I did find the interviews chapter to be particularly worthy of a read (I’ve copied the pages and passed them around the office.)
There wasn’t a chapter in the kit that I didn’t find useful or engaging. Though the dual authorship created some minor confusion when referring to things in the first person, I often wasn’t sure if it was Dan or Dave speaking at that particular point. This is the only major flaw in the kit, they need to clean up the author speak in order that when referring to a particular author we know which author is speaking. But other than that, the SEM kit is a fantastic read and great office resource that we’ll keep referring back to for a long while.