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Tag Archives: Marketing Book Reviews

Review: UnMarketing by Scott Stratten and Alison Kramer

Unmarketing book review

If UnMarketing could be summarized in a single word it would be: be authentic. Okay, that’s two words, but those two words are at the heart of what unmarketing is. Where we often look for ways to reach our audience and make a connection, Scott explores how we can do that not by following a specific formula, but simply by creating genuine engagement with our audience.

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Review: Meaningful by Bernadette Jiwa

Meaningful by Bernadette Jiwa Review

How to write isn’t always about constructing words in the right way. It’s not always about empathizing with the customer’s needs, selling the benefits over the features or even providing the right messaging. Sometimes writing for your customers comes down to telling a story. Meaningful is the book about that story and how to tell it.

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Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

The Art of Social Media Review

As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, but they need to become a social media culture. It’s less about using social media than it is living and breathing it within your organization. The Art of Social Media delivers a three-step process to becoming a social media power user  that serves both your audience and your business.

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Book Review: Content Chemistry by Andy Crestodina

 

Content Chemistry Review

The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value of illustrating how content marketing and strategy works. If you’re looking for a book that shows–not just tells–you how to engage in effective content marketing, this is the one to get!

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