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Tag Archives: Marketing Book Reviews

Book Review – Influence: The Psychology of Persuasion

Influence The Psychology of Pursasion book review

Influence: The Psychology of Persuasion
Robert B. Cialdini, PH.D.

I often classify books into categories of how easy they are to read. I love books that can explain things in simple terms without dumbing down the information. They often use lots of stories and real world examples to make the point. The book How to Win Friends and Influence People was one of the easiest books to read, yet that “simplicity” in no way diminished its impact.

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Igniting Customer Connections Reinforces Importance of Experience and Engagement in Marketing

We discuss Igniting Customer Connections in this Book Review.

A marketing book review of Igniting Customer ConnectionsIgniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement
Author: Andrew Frawley
Hardcover: 256 pages
Cost: $20.52
Published: October 27. 2014

Igniting Customer Connections, written by Epsilon President and veteran marketer Andy Frawley, introduces a new marketing approach: ROE2. Don’t worry, there is no math test at the end of this book (although for the more technical reader, there is a more in-depth discussion of the math behind the equation, which more or less made my eyes glaze over). The “formula” stands for Return on Experience X Engagement, and it simply means that by improving both experience (how customers feel) and engagement (what customers do), businesses can improve their bottom line results.

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Books I've Read Q3, 2009

Here are the business books I’ve read over the past three months. I used to post all the other books I’ve read her too, but you’ll have to go to my personal site to get that info now.

Cunningly Clever Marketing
Andrew Wood

I was actually pretty impressed with this book. More so than I would have thought. You can read my full review here.

The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth During Tough Economic Times
Jay Abraham

I don’t have much on this one. I read it early in the quarter and nothing stuck. I guess I better start writing up my synopsis immediately after reading!

Ogilvy on Advertising
David Ogilvy

I enjoyed this a lot. Not much here pertained to SEO, though I did get a blog post or two out of it. Regardless of the angle (advertising) there is a lot of information that could easily be transferred over to marketing and even SEO.


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Books I've Read 2Q 2009


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Jan, Feb, March Book List


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Review: The CSS Anthology

CSS Anthology: 101 Essential Tips, Tricks and HacksThe CSS Anthology: 101 Essential Tips, Tricks & Hacks
Author: Rachel Andrew
Paperback: 400 pages
Cost: $26.37
Published: August, 2007

I’ve never claimed to be a programmer but working in SEO means that I’m involved in creating or editing hundreds of pages over the course of a year. Understanding how CSS works, and being able to implement basic to more advanced CSS strategies, has become essential over the past few years. Until now I’ve only had a rudimentary knowledge of CSS. The CSS Anthology has helped me grow my knowledge significantly on the topic.

I’ll admit that I didn’t follow the coding examples line by line, but that’s the beauty of this book. You don’t have to be a CSS programmer to be able to follow it. The great benefit of this book to the non-programmer like me, is simply knowing what kind of styling tricks can be accomplished via CSS. It’s easy to search for CSS tricks once you know what can be done, but until you do, then searching can be a shot in the dark. That’s what makes CSS Anthology such a good reference.

At 400 pages, it’s actually a very quick read unless you study all the CSS code examples provided. If you’re like me, you burn right past them which leaves you with probably about 150 pages of actual reading. But it’s all very valuable material. I can say that I have a much firmer grasp on what can be done with CSS and as I look to implement some of these tricks on the sites I work on I’ll frequently be referring back to the book.


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Review: The Successful Investor

The Successful Investor by William J. O'NeilThe Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
Authors: William J. O’Neil
Paperback: 183pages
Cost: $8.76
Published: September, 2003

After dabbling with the stock market for a couple of years and finding both moderate success and spectacular failure, O’Neil’s book “The Successful Investor” pretty much confirmed what I already knew. I was doing this all wrong. That’s the depressing part. But the good part is that O’Neil teaches you how to do stock investing right.

“The Successful Investor” outlines five steps that every stock investor needs to know. Complete with stock charts and visual illustrations, O’Neil provides a very easy to understand step-by-step instruction for wise investing. Of course as the cliche goes… it’s easier said than done.

While O’Neil teaches you how to read stock charts, he makes it look much easier than it is to the non-professional investor. I’m certain that with practice–and O’Neil makes this point in the book–one gets better and better at it. But even while going through the five steps, knowing how and where to get the information you need before you invest is extremely time consuming. I’m certain it would be much easier if we all knew what stocks to watch, but that’s up to each investor overall.

I definitely would recommend this book to anyone investing in the market. Even if you can’t immediacy put all of the steps to use you’ll learn a great deal about the market and you’ll have a much better idea of how and when to invest in what than most people do now.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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