This is the third book I’ve read recently regarding customer service. What’s the Secret was a bit more traditional than Badass and The Unexpected, but there were still plenty of great takeaways that can–and should–be applied to your business.
With so many resources out there covering various topics of web marketing, the options can be overwhelming. Win the Game of Googleopoly introduces the reader to several areas of organic search including: on-page optimization, video optimization, social media optimization, online reputation optimization, mobile strategy and secondary site strategy.
I’ve known Tim Ash for years. He’s been a good friend on the conference circuit, and he has always been one of my favorite speakers to listen to. When it comes to landing page optimization, very few know what Tim knows. It pains me to admit that I took far too long to read his book.
Influence: The Psychology of Persuasion
Robert B. Cialdini, PH.D.
I often classify books into categories of how easy they are to read. I love books that can explain things in simple terms without dumbing down the information. They often use lots of stories and real world examples to make the point. The book How to Win Friends and Influence People was one of the easiest books to read, yet that “simplicity” in no way diminished its impact.
I read a lot of books, but very few produce such significant (and multiple) “ah-ha” moments that I recommend (read: force) my entire team to read it. I’ll usually take a few key points and share them with my team or maybe recommend the book to one or two of them to read. But Badass is an exception from the usual.
Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement
Author: Andrew Frawley
Hardcover: 256 pages
Published: October 27. 2014
Igniting Customer Connections, written by Epsilon President and veteran marketer Andy Frawley, introduces a new marketing approach: ROE2. Don’t worry, there is no math test at the end of this book (although for the more technical reader, there is a more in-depth discussion of the math behind the equation, which more or less made my eyes glaze over). The “formula” stands for Return on Experience X Engagement, and it simply means that by improving both experience (how customers feel) and engagement (what customers do), businesses can improve their bottom line results.
The Web is replete with blog posts and articles that talk about how important link building is, how it can boost your website’s search engine rankings and why you need to be doing it. However, few Web marketing pros offer helpful, practical how-to’s on link building. We decided to change that. Continue Reading
Here are the business books I’ve read over the past three months. I used to post all the other books I’ve read her too, but you’ll have to go to my personal site to get that info now.
Cunningly Clever Marketing
I was actually pretty impressed with this book. More so than I would have thought. You can read my full review here.
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth During Tough Economic Times
I don’t have much on this one. I read it early in the quarter and nothing stuck. I guess I better start writing up my synopsis immediately after reading!
Ogilvy on Advertising
I enjoyed this a lot. Not much here pertained to SEO, though I did get a blog post or two out of it. Regardless of the angle (advertising) there is a lot of information that could easily be transferred over to marketing and even SEO.