The CSS Anthology: 101 Essential Tips, Tricks & Hacks Author: Rachel Andrew Paperback: 400 pages Cost: $26.37 Published: August, 2007 I’ve never claimed to be a programmer but working in SEO means that I’m involved in creating or editing hundreds of pages over the course of a year. Understanding how CSS works, and being able…
Tag Archive: Marketing Book Reviews
Review: The Successful Investor
The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses Authors: William J. O’Neil Paperback: 183pages Cost: $8.76 Published: September, 2003 After dabbling with the stock market for a couple of years and finding both moderate success and spectacular failure, O’Neil’s book “The Successful Investor” pretty much confirmed…
Review: The Eyes Have It by Kevin Lee
The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy Authors: Kevin Lee with Steve Baldwin Hardcover: 189 pages Cost: $16.47 Published: October, 2007 I didn’t know what to expect going into The Eye’s Have It. I know Kevin Lee’s reputation in the SEM industry, which is…
New Marketing, What Are You Waiting For?
There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to wisely dive in and embrace it. What are you waiting for? Seth Godin who has written 11 books to date including Purple Cow as well…
Review: Link Values Factor
Wiep Knol put together a fantastic document on internal and external linking values. Developed in the same format as Rand’s Search Engine Ranking Factors, Wiep’s Link Values Factors puts together some of the greatest minds in link building, presents them with a series of factors and asks them to rate each according to how much…
2007 Reading List Wrap-Up
Last year I made it a New Years Resolution goal to read a book a week. I’ve actually had that goal for the past several years now but it wasn’t until this year that I started documenting all my reading so I’d actually know if I hit my mark. I did. So if you ever…
Review: Viral Marketing and Linkbait by SEOmoz
This is the last of my book reviews for the year. I had a pile of completed books that I hadn’t had a chance to write up my reviews of them until this week. Hence the all-review-all-the-time thing we got going on here at EMP this week. Next week I’ll be publishing a complete list…
Review: Personality Plus: How to Understand Others by Understanding Yourself
Personality Plus: How to Understand Others by Understanding Yourself Author: Florence Littauer Paperback: 208 pages Cost: $10.93 Published: 1983 Years ago, and a few times since, I took a personality test that was unbelievably accurate at describing me and how I act, react and respond to life situations. For the past ten years, I’ve been…
Review: Search Engine Marketing Kit
Upon first glance, The Search Engine Marketing Kit, authored by Dan Thies and Dave Davies, appears to be a more daunting read than it really is. The material stands about three inches thick complete with 4-inch three-ring binder. The thickness is deceptive in that the pages are printed only on one side. But running at…
Book Review: Google's PageRank and Beyond
Google’s PageRank and Beyond: The Science of Search Engine Rankings Authors Amy N. Langville & Carl D. Meyer did a fabulous job with this book. Their writing allows you to actually visualize something that is extremely mathematical and complex, not an easy thing to do. It also incorporates illustrations that go along with the text…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
