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Tag Archives: Marketing Book Reviews

Book Review: Win at the Game of Googleopoly by Sean V. Bradley

Win the game of googleopoly book review

With so many resources out there covering various topics of web marketing, the options can be overwhelming. Win the Game of Googleopoly introduces the reader to several areas of organic search including: on-page optimization, video optimization, social media optimization, online reputation optimization, mobile strategy and secondary site strategy.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Book Review – Influence: The Psychology of Persuasion

Influence The Psychology of Pursasion book review

Influence: The Psychology of Persuasion
Robert B. Cialdini, PH.D.

I often classify books into categories of how easy they are to read. I love books that can explain things in simple terms without dumbing down the information. They often use lots of stories and real world examples to make the point. The book How to Win Friends and Influence People was one of the easiest books to read, yet that “simplicity” in no way diminished its impact.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Igniting Customer Connections Reinforces Importance of Experience and Engagement in Marketing

We discuss Igniting Customer Connections in this Book Review.

A marketing book review of Igniting Customer ConnectionsIgniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement
Author: Andrew Frawley
Hardcover: 256 pages
Cost: $20.52
Published: October 27. 2014

Igniting Customer Connections, written by Epsilon President and veteran marketer Andy Frawley, introduces a new marketing approach: ROE2. Don’t worry, there is no math test at the end of this book (although for the more technical reader, there is a more in-depth discussion of the math behind the equation, which more or less made my eyes glaze over). The “formula” stands for Return on Experience X Engagement, and it simply means that by improving both experience (how customers feel) and engagement (what customers do), businesses can improve their bottom line results.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Books I’ve Read Q3, 2009

Here are the business books I’ve read over the past three months. I used to post all the other books I’ve read her too, but you’ll have to go to my personal site to get that info now.

Cunningly Clever Marketing
Andrew Wood

I was actually pretty impressed with this book. More so than I would have thought. You can read my full review here.

The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth During Tough Economic Times
Jay Abraham

I don’t have much on this one. I read it early in the quarter and nothing stuck. I guess I better start writing up my synopsis immediately after reading!

Ogilvy on Advertising
David Ogilvy

I enjoyed this a lot. Not much here pertained to SEO, though I did get a blog post or two out of it. Regardless of the angle (advertising) there is a lot of information that could easily be transferred over to marketing and even SEO.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Books I’ve Read 2Q 2009


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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