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Tag Archives: Marketing Book Reviews

Igniting Customer Connections Reinforces Importance of Experience and Engagement in Marketing

We discuss Igniting Customer Connections in this Book Review.

A marketing book review of Igniting Customer ConnectionsIgniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement
Author: Andrew Frawley
Hardcover: 256 pages
Cost: $20.52
Published: October 27. 2014

Igniting Customer Connections, written by Epsilon President and veteran marketer Andy Frawley, introduces a new marketing approach: ROE2. Don’t worry, there is no math test at the end of this book (although for the more technical reader, there is a more in-depth discussion of the math behind the equation, which more or less made my eyes glaze over). The “formula” stands for Return on Experience X Engagement, and it simply means that by improving both experience (how customers feel) and engagement (what customers do), businesses can improve their bottom line results.

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Books I've Read Q3, 2009

Here are the business books I’ve read over the past three months. I used to post all the other books I’ve read her too, but you’ll have to go to my personal site to get that info now.

Cunningly Clever Marketing
Andrew Wood

I was actually pretty impressed with this book. More so than I would have thought. You can read my full review here.

The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth During Tough Economic Times
Jay Abraham

I don’t have much on this one. I read it early in the quarter and nothing stuck. I guess I better start writing up my synopsis immediately after reading!

Ogilvy on Advertising
David Ogilvy

I enjoyed this a lot. Not much here pertained to SEO, though I did get a blog post or two out of it. Regardless of the angle (advertising) there is a lot of information that could easily be transferred over to marketing and even SEO.

Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.


Books I've Read 2Q 2009

Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.


Jan, Feb, March Book List

Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.


Review: The CSS Anthology

CSS Anthology: 101 Essential Tips, Tricks and HacksThe CSS Anthology: 101 Essential Tips, Tricks & Hacks
Author: Rachel Andrew
Paperback: 400 pages
Cost: $26.37
Published: August, 2007

I’ve never claimed to be a programmer but working in SEO means that I’m involved in creating or editing hundreds of pages over the course of a year. Understanding how CSS works, and being able to implement basic to more advanced CSS strategies, has become essential over the past few years. Until now I’ve only had a rudimentary knowledge of CSS. The CSS Anthology has helped me grow my knowledge significantly on the topic.

I’ll admit that I didn’t follow the coding examples line by line, but that’s the beauty of this book. You don’t have to be a CSS programmer to be able to follow it. The great benefit of this book to the non-programmer like me, is simply knowing what kind of styling tricks can be accomplished via CSS. It’s easy to search for CSS tricks once you know what can be done, but until you do, then searching can be a shot in the dark. That’s what makes CSS Anthology such a good reference.

At 400 pages, it’s actually a very quick read unless you study all the CSS code examples provided. If you’re like me, you burn right past them which leaves you with probably about 150 pages of actual reading. But it’s all very valuable material. I can say that I have a much firmer grasp on what can be done with CSS and as I look to implement some of these tricks on the sites I work on I’ll frequently be referring back to the book.

Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.


Review: The Successful Investor

The Successful Investor by William J. O'NeilThe Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
Authors: William J. O’Neil
Paperback: 183pages
Cost: $8.76
Published: September, 2003

After dabbling with the stock market for a couple of years and finding both moderate success and spectacular failure, O’Neil’s book “The Successful Investor” pretty much confirmed what I already knew. I was doing this all wrong. That’s the depressing part. But the good part is that O’Neil teaches you how to do stock investing right.

“The Successful Investor” outlines five steps that every stock investor needs to know. Complete with stock charts and visual illustrations, O’Neil provides a very easy to understand step-by-step instruction for wise investing. Of course as the cliche goes… it’s easier said than done.

While O’Neil teaches you how to read stock charts, he makes it look much easier than it is to the non-professional investor. I’m certain that with practice–and O’Neil makes this point in the book–one gets better and better at it. But even while going through the five steps, knowing how and where to get the information you need before you invest is extremely time consuming. I’m certain it would be much easier if we all knew what stocks to watch, but that’s up to each investor overall.

I definitely would recommend this book to anyone investing in the market. Even if you can’t immediacy put all of the steps to use you’ll learn a great deal about the market and you’ll have a much better idea of how and when to invest in what than most people do now.

Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.


Review: The Eyes Have It by Kevin Lee

The Eyes Have it by Kevin LeeThe Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
Authors: Kevin Lee with Steve Baldwin
Hardcover: 189 pages
Cost: $16.47
Published: October, 2007

I didn’t know what to expect going into The Eye’s Have It. I know Kevin Lee’s reputation in the SEM industry, which is good, as well as his thoughts on the SEO industry (which can be way off base) so I’m sure those things colored my perception before I even began to read. But I have to say that whatever you know or think of Lee, this book is well worth reading.

The book takes you through a lot of the history of marketing, but not as a “here is how things used to be done” but more as a way of using the past to explain the future of marketing. Lee and Baldwin did a fantastic job researching the days of marketing past and exploring that under the light of the new age of digital marketing.

Upon closing the back cover you’ll feel breathless with the wealth of information covered as well as the ignition of new thoughts and ideas for creating forward thinking marketing campaigns. I’ve probably learned more from this book about marketing than any book I’ve read last year. But the trick now is to take this information and to translate it into new results for the new advertising age we are in.

Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.


New Marketing, What Are You Waiting For?

Meatball Sundae
There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to wisely dive in and embrace it. What are you waiting for?

Seth Godin who has written 11 books to date including Purple Cow as well as being an entrepreneur and highly respected speaker has another great book for us to read, Meatball Sundae. I truly enjoyed yet again his getting to the point writing merged with real-life business examples. Godin doesn’t focus on the negative instead he illustrates through words what a company did and what they could have done better and on the flip side what they did and what he thought was amazing about it. He also includes many websites that should be looked over as examples or used in your new marketing strategy. Godin gets into old marketing and new marketing how they differ and why old marketing is not the future or the present. He touches on, The Long Tail theory coined by Chris Anderson which is also one of SEOmoz’s must read books. Godin explains why direct communication with your customers is more important then ever and how one person can effect your business by using direct communication. It’s up to you to make it a positive comment or a negative one.

Quote from Meatball Sundae:

“If the New Marketing can be characterized by just one idea, it’s this: Ideas that spread through groups of people are far more powerful then ideas delivered at an individual.”

This book is written for the busy bee it has an executive summary and gets to the point in only 232 pages.

Seth’s Blog is another good resource to look over and see what point he’s making today or even in the past. I signed up for it about a month ago and have found it to be refreshingly informative and useful. He also has free ebooks which touch on subjects such as website design, blogs and the new web.

In my opinion Godin’s success thus far has come by doing exactly as he preaches and not being knowledge greedy. He focuses on the success of others and doesn’t hold back knowledge because of insecurities; which you’ll find in the business world a lot. People who are so focused on keeping all the best knowledge to themselves in fear of their jobs, let it go. Once you build others up you’ll find they are thankful and want to help you succeed as well. Try it, you’ll be surprised how much more of an asset to your company you’ll become.

Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.