The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Paperback: 304 pages Cost: $8.97 Published: 2000 The information presented in The Tipping Point is not necessarily business/marketing related. In fact, it’s more social commentary than anything else. While this is more an informational book than a strategic one anybody in…
Tag Archive: Marketing Book Reviews
Review: The Perfect Post
Bill Hilton asked me to review his new e-book The Perfect Post, Advanced Writing Skills for Pro Bloggers, and I was happy to do it. What I didn’t realize at the time was how easy this 50-page PDF would be to read, digest, and implement. Bill’s book is broken down into three sections. He starts…
Book Review: 101 Essential Checklists
Deliver First Class Web Sites: 101 Essential Checklists Author: Shirley Kaiser PDF or Binder: 331pages Cost: $29.95 or 39.95 Last Update: July 2006 There are many books that I have found more enjoyable to read than 101 Checklists, but that doesn’t make this any less valuable of a resource. Especially for the price tag. This…
Book Review: The Cluetrain Manifesto
The Cluetrain Manifesto: The End of Business as Usual Authors: Rick Levine, Christopher Locke, Doc Searls, David Weinberger Paperback: 190 pages Cost: $11.20 Originally Published: 2001 Cluetrain is an odd and irreverent book. The tone of the time was probably a shock to most readers back when originally published in 2001, and even still it…
Book Review: Leadership by Rudy Giuliani
Leadership Author: Rudolph W. Giuliani Paperback: 432 pages Cost: $5.99; Originally Published: 2002 It’s completely coincidental that I picked this book up during political season. I overheard someone say that this was a great book on leadership and being the leadership connoisseur that I am, I bought it and gave it a read. This isn’t…
Book Review: The Usability Kit
The Usability Kit: The Professional’s Web Usability Toolkit Authors: Gerry Gaffney and Daniel Szuc Binder: 397 pages Cost: $197; Originally Published: November 2006 The Usability Kit has two very distinct parts. The first half is about usability theory and how best to work with project teams during website development. A lot of ground is covered…
Review: Blog Profits Blueprint
I enjoyed reading the Blog Profits Blueprint by Yaro Starak. At 52-pages, the reading is quick and powerful, and since the download is free you might as well just get now. Here are some of the things you’ll learn…. The one vital skill that most bloggers lack, and how YOU can easily learn it. My…
Book Review: How to Win Friends and Influence People
How to Win Friends & Influence People Author: Dale Carnegie Paperback: 288 pages Cost: $11.20; Originally Published: 1934 Win Friends was a life-changing book for me. From the very first chapter I began to re-evaluate every area of my life and my interaction with employees, friends and most importantly, my family. Not since the Bible…
Review: Save the Sale PDF
Save the Sale: A Quick Start Guide on Shopping Carts for Retailers is the last of the Future Now books/PDFs that I have had sitting on my desk to be read. At 34 pages (only 20 of which are actual content) and a price tag of $19.95 you’ll paying a whopping $1 per page of…
Book Review: The New Art of War, Tactics, and Power
New Art of War, Tactics, and Power: A New Rendition of Teachings from Sun Tzu’s the Art of War, Niccolo Machiavelli’s the Prince, Baltasar Gracian’s the Art of Worldly Wisdom, and the Works of Han Fei Tzu Author: Rodney Ohebsion Paperback: 152 pages Cost: Amazon, $9.59; Bookins, 5 points. Originally Published: March 2005 I was…
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