The increasing interest in architectural and document presentation standards for the WWW has produced a variety of fascinating research studies from various sources, primarily in academic communities. In particular the Stanford Persuasive Technology Lab of Stanford University has presented the Stanford Guidelines for Web Credibility; this report is the result of an extensive research project…
Tag Archive: Marketing Methods & Providers
New Marketing, What Are You Waiting For?
There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to wisely dive in and embrace it. What are you waiting for? Seth Godin who has written 11 books to date including Purple Cow as well…
The All Mighty Thank You
“The deepest craving of human nature is the need to be appreciated.”- William James
Twitter for Business: Toy or Tool?
Is Twitter just the newest, shiniest yet useless Web 2.0 toy or a powerful way for your business to connect with your customers? It’s up to you to answer that. For the last year or so since it launched, I’ve avoided Twitter like the plague. I may be an internet addict and the typical gadget-fixated…
Giving Personality to Your Personas
Ever since reading Call to Action I’ve been in love with the whole idea of personas. We’ve been doing a lot of reading on the topic lately and learning how to create strong personas for each website we work with. One of the things we’ve been trying to wrap our head around is the concept…
Are Your Marketing Efforts Headed in the right direction?
Find out about Destination Marketing on Thursday.
How Not to do Business with People Smarter Than You
Would you want to be part of a business network that has to lie to you to get you to join? Me neither. There is no worse way to try to gain legitimacy than to attempt to gain subscribers through illegitimate methods. I recently received an email from a company attempting to do just that….
Conversions? We Don't Need No Stinkin' Conversions!
A few weeks ago I became the proud owner of a 1966 Dodge Charger. Its in good condition but it needs some engine work. Unfortunately, about the only thing I know how to fix in a car is, uh, well… hmmm… I guess I really don’t know how to fix anything in a car. Not…
Ready for Motion Print Advertising?
A truly revolutionary breakthrough in graphic media is poised to change the advertising industry forever.
Superbowl Commercial Recap: 2nd Half
Below is a recap of the commercials that aired in the second half of the Superbowl. I have scored the commercials on a 1-5 system (five being the best and one being the worst) with an occasional zero for total failure. Commercial: E*Trade Aired: 5:40 PM (Pacific Standard Time) Summary: People are in a bank…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
