I’m a bring-a-sandwich-for-lunch kind of guy, but on Fridays I like to get out of the office for lunch. Just down the street is one of the few Burger Kings in Reno, and sometimes you just got to have a Whopper. (I had an Angus ‘Shroom and Swiss, but that’s another story). I go to…
Tag Archive: Marketing Methods & Providers
Google Reader Let me Know my Blog is Broke
I haven’t played much with Google Reader because I already use FeedDemon to manage my RSS feeds. I really don’t have time to import all my feeds into a new reader, but I played around with it for a few minutes anyway. What I found was quite interesting. Google Reader cannot find information on this…
Should SEOs Recommend or Implement Optimization Changes?
A new study shows that a majority of companies (64%) fail to implement some or all of their SEO company’s recommendations. According to the study the primary reasons company’s failed to implement the recommendations provided by their SEO were as follows: 33.6% – Lack of human resources to implement the change 16.8% – Lack of…
Creating a Marketing Focused Website: The Contact Page
Contact Us Page Every site needs to have a designated contact information page. Even if you have your phone number, email address, fax number and snail mail address on every page of your website, it’s still important to have a full page dedicated to this exact same information. Why? Inevitably there will be people that…
Effective Keyword Targeting is the Foundation for a Successful Optimization Campaign
Professional Keyword Research is the foundation of any effective search engine ranking strategy. If you are not targeting the correct keyword phrases, you will fall into one of three categories: 1) Your keywords are too competitive and top rankings are dominated by highly authoritative sites, therefore top rankings will take years to achieve, 2) You…
Don't Get Caught
Here are 5 bad, but unlikely holiday retail SEM scenarios. Strong ROI, lost market share “You run a campaign with wonderful ROI. But the volume you achieved was far less than the volume your competitors gained…” The missing success “You’ve achieved the volume you had hoped for. You may even have driven your competitors into…
Why Online Marketing Matters
Search engine marketing has boomed in recent years and statistics show that spending for online marketing is only going to continue to increase year after year. Several years ago the concept of running a website in conjunction with your “brick and mortar” store was seen as just another avenue to generate a handful more sales…
Selecting a Web Host Provider: In-House Hosting
Previous Posts on Selecting a Web Host Provider: Tech Support Down Time Server Load Monitoring Secure Servers Free Hosting Services In-House Hosting Many companies are bypassing the web hosting providers altogether in favor of hosting their sites on their own in-house servers. There are some definite pros for doing this but I don’t recommend going…
Advanced ROI Calculator Tool for SEO Campaigns
PRESS RELEASE: Pole Position Marketing Releases Advanced ROI Calculator for Search Engine Optimization (SEO) and Online Marketing Clients. Reno, Nevada September 1, 2005 – Pole Position Marketing (www.PolePositionMarketing.com), a leading provider of online marketing and search engine optimization solutions, has announced a major upgrade to its ROI (return on investment) calculator. The upgrade is designed…
Are you Measuring Your Online Marketing Campaigns Correctly?
A recent study suggests that most SEO/Ms are not using the proper metrics for measuring their client’s online marketing campaigns. [F]our out of 10 search marketers are being evaluated based on business goals, such as ROI or total sales generated. Instead, most marketers are being measured against intermediate metrics, like Web site traffic volume or…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
