Posts Tagged ‘Marketing’

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Friday I posted a snapshot of a billboard advertising an auto mall here in Reno (Fallon, actually). I wanted to solicit some comments to see if anybody else saw the same problem with this billboard as I did.

Pretty much every comment noted that the guy with the cigarette was a problem, but only Chris of Westward Strategy explained why.

…they associated the sleazy car dealer with Fallon Auto Mall and not Kietzke or “Big City Motors” as their TV ads say. If I wasn’t a local and hadn’t seen their TV spots I would think that all the guys at Fallon Auto Mall look like him.

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Every time I drive by this billboard down off Kietzske and Moana, here in Reno, I cringe. I just gotta wonder what ad Genius put this ad together.

Here, have a look, and tell me if you can tell me what’s wrong with it:

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Have you ever noticed that people are often more willing to travel to a conference than attend one in their own area? I think it’s a planning thing. With local stuff it’s easy to beg off in favor of “more important” things. When you travel you have to make a commitment that you don’t want to cancel at the last minute.

So maybe it’s a good thing that Reno doesn’t have any good search engine optimization conferences.
At least for me. Traveling is half the fun. Not the airline flights, mind you. I don’t much care for those. But I do enjoy going to places and just “getting out” of Reno.

So whenever there is an opportunity to get out to a great conference, I try to take it.

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I work in website marketing … it is our job here at Pole Position Marketing to market our client websites. Having become something of a workaholic, putting in 6+ days a week of work, I can never completely put the work behind me. This truth has been evident for over a year, but the event I’m about to tell you brings a new level of realization.

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Google has been spidering the new URL for the (EMP) blog so I thought I’d do a few vanity searches to see if it’s showing up in the search results. Not yet, but I did see something cool. It looks like Pole Position Marketing has gained some site links:

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Yesterday we rolled out a a brand new design for EMP. Aside from the design improvements (the first in three years) we added a lot of customization that will benefit us and hopefully make for a better usability experience for all of you. We’re still tinkering with some things, fixing broken links, etc. so be patient.

One of the biggest changes we’ve made is moving (EMP) E-Marketing Performance back to our company domain. As of now, www.eMarketingPerformance.com redirects to www.PolePositionMarketing.com/emp, it’s new permanent home. All the redirects are in place but if you’ve linked to this blog recently and you would like to go back and change the URL of the link, that would be greatly appreciated!

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