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Every year Reno puts on a rodeo event. I know this, not because I live here, but because every year approximately one person asks me, “are you going to the rodeo?”
Now granted I’m not a rodeo fan, but how is it that I don’t ever know about this event, save for the lone person asking me if I’m going? Is anybody even advertising this thing?
Ok, so I may not be the average consumer. I don’t watch commercials (thank you, TiVO!); I listen to commercial-free satellite radio or my ipod exclusively (thank you, XM and apple); I get all my news from the internet (thank you, Al Gore), rarely hitting local news sites; and I don’t get out much (thank you, blu-ray.) So it got me thinking….
I’ve been a Netflix subscriber since they went by the name Netflix.com and were boasting 7,000 titles in stock. They now claim to have over 100,000. That was many moons ago. But I haven’t necessarily been a Netflix loyalist. Over the years I’ve tried other online movie rental services only to keep finding my way back to Netflix.
But over the years Netflix has begun cutting out key customer features. They say it’s to improve their system, customer service and the traditional yada, yada, but I’m not so sure. But with each feature they eliminate, instead of differentiating themselves from the competition, they are systematically eliminating the benefits of being a Netflix customer.
The general purpose of having a custom 404-error page is to keep your visitors on your site if they find themselves having clicked on a broken link. Why go through the trouble to create the customize page if it doesn’t even fulfill this basic purpose?
I recently ran across a custom 404 page that did everything but what it should.
Friday I posted a snapshot of a billboard advertising an auto mall here in Reno (Fallon, actually). I wanted to solicit some comments to see if anybody else saw the same problem with this billboard as I did.
Pretty much every comment noted that the guy with the cigarette was a problem, but only Chris of Westward Strategy explained why.
…they associated the sleazy car dealer with Fallon Auto Mall and not Kietzke or “Big City Motors” as their TV ads say. If I wasn’t a local and hadn’t seen their TV spots I would think that all the guys at Fallon Auto Mall look like him.
(Don't wait for the movie!)
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