Clinics Track, Thursday 12:30 – 1:45 PM Usability & SEO: Two Wins for the Price of One Moderator: Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Shari Thurow, SEO, Omni Marketing Interactive Matthew Bailey, President, Site Logic Marketing Shari Thurow says you have to strike a balance between business goals and user goals when looking…
Tag Archive: navigation
San Jose SES 2007 – Day One
My first experience with SES has brought about anxiousness and excitement. Since I’m rather new into the SEO world, hearing from the experts about SEO has been quite exciting. In my day one experience I attended four sessions. The Search Landscape This was my first session for the day, bright and early at 9 in…
25 Ways to DESIGN Your Way to Higher Conversions
During the design phase of building a website all too often we find that the end result is really nothing more than what somebody decided “looked good”. In some cases it’s a combination (or compromise) of what a handful of individuals have determined to be “good enough”. What many fail to realize is that web…
Can You Make My Website Suck Please?
I am often dumbfounded when working with some websites. Often I need to make a minor update to a client page, but later realize that more dramatic changes are necessary. I realize that many clients don’t even know that these changes are required. And yet we’ve prepared for them our unique Website Architectural Analysis that…
20 Ways to NAVIGATE to Higher Conversions
A site’s navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and then in moving them in that direction. If you’re able to implement a solidly developed navigation system on…
Book Review: The Usability Kit
The Usability Kit: The Professional’s Web Usability Toolkit Authors: Gerry Gaffney and Daniel Szuc Binder: 397 pages Cost: $197; Originally Published: November 2006 The Usability Kit has two very distinct parts. The first half is about usability theory and how best to work with project teams during website development. A lot of ground is covered…
Table of Contents or Index?
What’s more important- The table of contents, or the index? Your answer most likely depends on the reason you’re reaching for a book to begin with. When you pick up a book, what determines which one you turn to? The reason I ask is that I just read (vice president of community at Yahoo) Mike…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
