Posts Tagged ‘netflix’

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I’ve been a Netflix subscriber since they went by the name Netflix.com and were boasting 7,000 titles in stock. They now claim to have over 100,000. That was many moons ago. But I haven’t necessarily been a Netflix loyalist. Over the years I’ve tried other online movie rental services only to keep finding my way back to Netflix.

But over the years Netflix has begun cutting out key customer features. They say it’s to improve their system, customer service and the traditional yada, yada, but I’m not so sure. But with each feature they eliminate, instead of differentiating themselves from the competition, they are systematically eliminating the benefits of being a Netflix customer.

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I remember when favicons first started to appear, it was like, hey, how cool is that. But now they are so common that I hardly notice them anymore. Well, no, that’s not exactly true. I do notice them, and like them, it’s just that I’m not surprised to see them anymore. But I AM surprised when I don’t see them.

Ok, let’s back up. What is a favicon?

If you’re reading this post from emarketingperformance.com then you need to do no more than look up to the address bar. If you’re reading this through a feed reader I’ll go ahead and throw a screen capture for you:

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Another year has almost gone? How is your overall profit looking? Maybe it’s not quite what you had expected for the year. Well, step it up! Encourage yourself and employees to think outside the box the way many successful big and small fish companies have. Yes there may be failure but from failure you’ll learn and grow. “It’s fine to celebrate success but it is more important to heed the lessons of failure.” – Bill Gates.

Get together with your employees and take a look at your company; what would they change? You hired them so I hope you have some interest in what they really think. Drive out the fear! Create an atmosphere in which employees are not afraid to ask questions or to point out problems. “When employees and employers, even coworkers, have a commitment to one another, everyone benefits.”-Donald Trump.

Here are some business stories to get everyone’s creative juices flowing:

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Searcher Track, Monday 2:00 - 2:30 PM
Personalization, User Data & Search

Moderator: Chris Sherman, Co-Chair, Search Engine Strategies, San Jose
Jonathan Mendez, Chief Strategy Officer, OTTO Digital
Richard Zwicky, CEO, Enqisite
Dave Davies, CEO, Beanstalk Search Engine Positioning
Gordon Hotchkiss, Presiden & CEO, Enquiro Search Solutions
Sepandar Kamvar, Google

On a personal level, I’ve never had much use for personalized search. If I know my results are being personalized, I always want to know what I’m missing… what is it that the search engines think that I don’t care about? The most basic level where I have seen personalization implemented is my online DVD rental accounts. What I find is that I never like the movies they way that think I’ll like them based on my movie rating history. I’ll concede that Google is far more advanced than Netflix, but this does seem to be some pretty basic stuff here.

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