Posts Tagged ‘nofollow’

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Many years ago I put my site through a re-design. I worked hard to make sure everything was done just right, including the images and navigation. But one thing I failed to consider was internal linking, separate from the navigational elements. It wasn’t until much later that I realized how much traffic I was losing because my internal linking was (or lack thereof) wasn’t benefiting my visitors.

In-site link implementation can make a considerable difference in how effective your optimization campaign is. Or isn’t. While your site’s primary and secondary navigation is extremely important, you shouldn’t make that the only way for visitors to get around your website. Click here to keep learning

Top Posts

1. The World’s Absolute Best Link Building Technique
2. 20 Ways to NAVIGATE to Higher Conversions
3. How Poor Product Categorization Can Frustrate Shoppers and Search Engines Alike
4. Qualities of a Good Leader
5. 9 (+1) Tips For Writing User-Friendly Content
6. 7 Ways to Make Your Home Page a Home Run for Usability
7. Web Developers: Please Stop Using the Hx Tag as a Design Element
8. 25 Ways to DESIGN Your Way to Higher Conversions
9. Clever New Baskin Robbins Logo
10. A Little Favicon Goes a Long, Long Way

Reading

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When I first learned the title of the conference being developed by the crew over at Search Engine Guide I thought, “Awe, how cute. It fits the puppy theme.” Even as I was tapped to be a presenter I knew that Unleashed was going to be different. After all, I had an hour and 15 minute session all to myself. Apparently someone thought more highly of me than they ought! But I didn’t fully understand how different Unleashed would really be from the norm of search engine marketing conferences.

First of all kudos goes out to Jennifer Laycock, Rachel Phillips, Vickie Evans and Robert Clough (who’s sole job was to stand around and look pretty. He failed.) who were all key to making Unleashed happen. Their dedication to every last detail created one of the best industry conferences I’ve ever attended. Everything from the pre-event networking, through to the very last session went off seemingly without a hitch.

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Road Trip!

Maybe some of you dread road trips, but I find them to be fun. I enjoy going to conferences and absorbing all the information. I enjoy meeting up with old friends from previous conferences … and I enjoy the humorous antics of one Stoney deGeyter. I thought I’d throw together a list of what I have to look forward to when we go to Small Business Marketing: Unleashed… This list is compiled from last month’s trip to Portland:

1. Stoney remembers to take his Motion Sickness tablets and doesn’t get sick on the flight



2. Stoney goes to his room and falls asleep as soon as we got to the hotel (maybe next trip I should bring some no-doz as a puppy-upper after the flight?)



3. Playing pool w/ the Marchex team, including old friend Matt McGee



4. Too cool to share the umbrella that someone remembered to bring (Portland Oregon. In March?), Stoney thought his SEMpdx t-shirt worked just as well (by the way Matt, Stoney says thanks for the shirt )



5. Forget watching the hotel movies, we watched the first hour of Moulin Rouge on the laptop. (Only the first hour because the rest didn’t record to the laptop. Hey, at least we had speakers for this trip. In San Jose 3 of us huddled around the laptop to hear the movie.)
   
6. Taking the TriMet (gone to the dogs) to the airport, watching a movie on Stoney’s ipod. We didn’t see the coyote though, that would have way too cool.
   
7. Stoney almost forgetting to take his Bonnie (remembered as the plane was taxiing away from the gate). I gave him the barf bag, just in case.
   

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Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

Looking for examples of both of these I found exactly what I was looking for on The Home Depot website. Click here to keep learning

The CSS Anthology: 101 Essential Tips, Tricks & Hacks
Author: Rachel Andrew
Paperback: 400 pages
Cost: $26.37
Published: August, 2007

I’ve never claimed to be a programmer but working in SEO means that I’m involved in creating or editing hundreds of pages over the course of a year. Understanding how CSS works, and being able to implement basic to more advanced CSS strategies, has become essential over the past few years. Until now I’ve only had a rudimentary knowledge of CSS. The CSS Anthology has helped me grow my knowledge significantly on the topic.

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Top Blog Posts:

1. How Analytics Can Help You Debunk a Perceived Failure (or Not)
2. trackur Online Reputation Monitoring Tool
3. Link Building Secrets Revealed by Top Linking Experts. First Time Ever!
4. Qualities of a Good Leader
5. Theories in Duplicate Content Penalties
6. Clever New Baskin Robbins Logo
7. The 19-Hour Website Analysis, in 20 Minutes or Less
8. Social Media Marketing is Branding
9. 9 Tools For Generating Keyword Lists – PPC or Otherwise
10. 14 Website Usability Guidelines That Keep them Coming Back for More

Reading List

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Most Read Posts:

1. The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter
2. Social Media Marketing is Branding, Stoney deGeyter
3. Surviving Through Business Droughts, Stoney deGeyter
4. The Anatomy of a 10-Step, 12-Month Link Baiting Campaign, Stoney deGeyter
5. Social Media Marketing: How to Win Friends and Influence People, Michelle Montoya
6. Qualities of a Good Leader, Stoney deGeyter
7. Write in the Quiet to Get Your Point Across, Michelle Montoya
8. Four Techniques for Getting Inspired to Write, Michelle Montoya
9. Blog Basics: 3 Keys to Overcome Your Lack of Readers, Rob Woods
10. 9 Tools For Generating Keyword Lists – PPC or Otherwise, Diana Adams

Other reading:

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SEO

• How to Determine the Effectiveness of Your Internal Link Structure
• Do You Vary Anchor Text in Your Search Engine Optimization Efforts
• 6 Tips for Blogging in 2008
• Five Situations Where You SHOULD Use NoFollow for Linking
• WordPress.com and SEO Blogs – Love or Hate?
• Link analysis done right

Copywriting

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It’s time to do a wrap of of January 2008, to which we say, so long and goodbye. We shall never see thee again.

So for those interested, here is a list of our most viewed posts last month:

1. The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter
2. 9 Tools For Generating Keyword Lists – PPC or Otherwise, Diana Adams
3. Social Media Marketing: How to Win Friends and Influence People, Michelle Montoya
4. Blog Basics: 3 Keys to Overcome Your Lack of Readers, Rob Woods
5. 14 Website Usability Guidelines That Keep them Coming Back for More, Stoney deGeyter
6. Social Media and Viral Marketing – Four Ways to Increase Your Odds, Michelle Montoya
7. 6 Quick and Easy Accessibility Issues That Make Your Visitors Happy, Stoney deGeyter
8. Qualities of a Good Leader, Stoney deGeyter
9. The Anatomy of a 10-Step, 12-Month Link Baiting Campaign, Stoney deGeyter
10. 20 Ways to NAVIGATE to Higher Conversions, Stoney deGeyter

Next up is my reading list over the past month:

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