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Copywriting
The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses
Authors: William J. O’Neil
Paperback: 183pages
Cost: $8.76
Published: September, 2003
After dabbling with the stock market for a couple of years and finding both moderate success and spectacular failure, O’Neil’s book “The Successful Investor” pretty much confirmed what I already knew. I was doing this all wrong. That’s the depressing part. But the good part is that O’Neil teaches you how to do stock investing right.
The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
Authors: Kevin Lee with Steve Baldwin
Hardcover: 189 pages
Cost: $16.47
Published: October, 2007
I didn’t know what to expect going into The Eye’s Have It. I know Kevin Lee’s reputation in the SEM industry, which is good, as well as his thoughts on the SEO industry (which can be way off base) so I’m sure those things colored my perception before I even began to read. But I have to say that whatever you know or think of Lee, this book is well worth reading.
Stoney has a relatively hands-off policy regarding what the team blogs about on (EMP). Occasionally he’ll give us some general direction or guidance (Titles, people! It’s all about titles!!!) and he tell us to always keep it relevant to business and marketing, but other than that we pretty much have free reign. And while he doesn’t like to write negative posts about other small businesses, he’s never specifically said we can’t, so I’m going to vent a little and, well, if a particular local web hosting company gets in the way, that’ll be their problem, not mine.
Some of you may have noticed that our CodeMonitor tool has not been working properly for several weeks (actually it’s been over a few months now!). A while back we started having some issues with our web host. At the time, it was on the same account (1and1 Hosting) as our client reporting suite, task management system and this blog. Our site’s started going down periodically and the customer support we received was less than stellar.
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
