It seems to be getting more and more difficult to define what exactly SEO is. Is it on-page optimization? Link building? Conversion optimization? Or is just about rankings, and leave the rest of that stuff to someone else? I think it’s some of both and a little of all. SEO has to focus on more…
Tag Archive: online marketing
The 3-3-3 Online Marketing Investment Model
A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw all their budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room for genuine SEO growth. While Herman Cain’s bold 9-9-9 tax…
Q&A: How Much Does Online Marketing Cost?
Companies focus a great deal of attention on two things: ROI and the bottom line. Rightfully so. When you invest thousands of dollars and perhaps hundred of hours in a something you believe will help your business grow, you want – and deserve – to see some results. So, a question we often hear is:…
Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to take into account before pushing content out onto the web that was designed for print. Next, we looked at the goals of online PR in…
Why You Should Never Duplicate Your Competitor's SEO Strategies
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.” But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to…
Are You Preaching to the Converted?
There is an odd phenomenon that I have noticed in the world of websites. There is a small, yet vocal, group of people that love crap! Time and time again, when I advise a client to improve their website or logo, I hear, “we get complimented on it all the time.” That? It brings up…
SEO First, Web Development Second
The thought that you should SEO your site before you even develop it seems counter-intuitive, and in many ways, it is. But, not entirely. I’ve been an SEO for over 12 years, and I still can’t get past the fact that optimization continues to be the “after thought,” only coming into play long after the…
Can't Afford SEO? Can't Afford NOT to SEO!
One of the questions that I keep hearing from small business owners every year is this: How can a small business like me afford SEO/SEM? It’s a fair question coming from budget-conscious business owners. Not everybody can afford SEO. But, nobody can afford NOT to SEO.
Everything I Know About SEO I Learned in the 80′s
There was no commercial internet in the 80′s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about SEO, we already knew back then. How? From the greatest, most magical music of all time: 80′s hair band glam rock! They just don’t make…
Try a Little SEO Romance
I was thinking the other day about how influencing search engines is like influencing people. Short of brute force and absolute control, you can’t force anyone to do your bidding. With search engines, you might make a spam brute force attack, but that will be short lived. And absolute control? Well, no one has that,…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
