A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw all their budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room for genuine SEO growth. While Herman Cain’s bold 9-9-9 tax plan may be as dead as his presidential ambitions, there is something that that we might be able to steal borrow to help frame a successful online marketing campaign.
I’ve read that the best way to win an argument is to tell a story, so I got one for you. Well, no. I’m not a good story teller, but I can throw together a pretty decent analogy.
Let’s say you have a pile of money and you need to “invest” it. As with any investment there is potential to fail. The question is, where to invest?… Continue Reading
Companies focus a great deal of attention on two things: ROI and the bottom line. Rightfully so. When you invest thousands of dollars and perhaps hundred of hours in a something you believe will help your business grow, you want – and deserve – to see some results. So, a question we often hear is:
How much does online marketing cost?
The response from our team comes at this tricky question in a variety of ways…
Stoney (@StoneyD): There is no one-size-fits all answer to that question. It’s kind of like asking, “How much does a house cost?” Or a car. Or surgery. Or ObamaCare. Well, not the last one because the others can actually have a defined costs. The better questions is, “How much ROI will I get for my investment?” While there is no “sticker price” that can be placed on that, it really is the bottom line question. Whether you’re paying $5,000 or $500,000 for online marketing, you need to make sure you will get a return. This comes back to making sure you trust your SEO. If you pay a lowball price then ROI can be very difficult to be achieved, especially if your competition is out investing you in SEO. You also don’t want to over-pay, either. If your SEO provides quality and gets results – and more importantly, gets ROI – then there is no such thing as overpaying. Bottom line is, you need to invest whatever is needed to grow profits and not a penny less.… Continue Reading