If you’ve been to any kind of social media seminar lately, you may have heard that making videos is the next Big Thing in online marketing. Depending on your industry and your business goals, that may or may not be true for you. Of course, if you’re even the tiniest bit familiar with online marketing, you know that making videos does not guarantee that anyone will watch or share them. The competition is brutal. On YouTube alone, people upload more than 48 hours of video every minute and watch over three billion videos every day.
So, without a plan for how to create and optimize your video content, you may end up a Sisyphus. (Just saying that word makes me giggle like a junior high girl.) In Greek mythology, Sisyphus pushes a gigantic boulder up a hill every day only to watch it roll back down again. Every day. For eternity. That’s a rough gig.Continue Reading