Mar 8 2010
Don’t Use the PPC Budget Tool
Here’s a statement that might shock some PPC managers:
If it is an appropriate time of the day for your ads to show, you never want them to be shut off because your account has hit its budget. If this is happening, you are not spending your money as wisely as you could be.
Let me say that another way: you don’t want your campaigns to hit their daily budget.
Now you’re thinking questions like…”Huh, don’t I want to spend my money to get visitors to my website? Isn’t that the point of PPC advertising? If I don’t have a budget, how do I keep from spending too much?” The short answer is bid less. Let me explain the longer answer with a very general description.
