Posts Tagged ‘Pole Position Marketing’

The Pole Position Marketing team would like to wish all our readers a happy Thanksgiving. I hope you enjoy a few days of R and R in the company of others with whom you share your happiness.

Here are my top 10 reasons to be thankful every day:

1. My salvation
2. My wonderful wife, Dionne
3. My incredible children, Kejana, Patricia, Guardian, Aidan and Gillian
4. My spectactular Reno SEO team, Sarah, Rob, Diana, Michelle, Crystal, Ashley and Nicole
5. My clients
6. My awesome friends (you know who you are)
7. My church
8. My search engine marketing business
9. My beautiful home
10. My DVD collection

And let’s not forget all these other things to be thankful for: Click here to keep learning

A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I after I sent the email I thought it was decent fodder for a blog post about very basic SEO.

Here’s our exchange, or at least most of it …

What is the name of the files you work on? I started my web-site and wanted to start getting people to check it out. I know that is what you do. I wanted to research how to do it. If you wanted I could pay you to help.

Having no clue what he was asking me I relied with: Click here to keep learning

Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/finding-employees.mp3]

Finding good employees can often be difficult, especially in an “employees market”. Currently it seems it’s harder for employers to fill a job than it is for job seekers to find one. That means it’s incumbent upon us business owners and managers to get a bit more creative in how we find candidates for open positions. And then, like any good marketer, you’ve got to persuade your top candidates that you not only want them, they want you too.

Ad placement

Click here to keep learning

Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/engage-audience.mp3]

How engaged a customer is with your website will determine whether they can be persuaded to buy, comment, download or submit their information for you to follow up on. Customer engagement goes beyond just getting the customer’s attention, you must keep their attention. This can be done by providing your visitors near immediate gratification.

To do that you have to first know who your audience is, know what they seek and then also know their purpose for being on your site. Knowing all this then lets you work toward meeting the needs of your target audience. But it also means taking things a step further and building a relationship with them. The ability to build a relationship with your visitors can be crucial to driving them through the persuasion process. Relationship building starts the moment the visitor hits the website.

Click here to keep learning

I’ve been silent here on the (EMP) blog long enough. While Stoney requires all his employees to blog on a weekly basis I’ve been given no such authority. That’s all going to change. I’m tired of playing second fiddle. I’m sick of being the Ben Assflake in Matt Damon’s shadow. I’m sick and tired of being the direct to DVD sequel, panned by critics and relegated to the 2 for $11 bin at Wal-Mart.

Today I step out on my own and prove that I’m not just the side-kick that gets to say a few pithy lines for comedy relief. I’ve got a voice that wants to be heard… that needs to be heard… that you, my friend, want to hear! Am I overstating? Perhaps. But by the time you figure it all out I’ll have you wrapped around my little finger like a pig in a blanket.

Click here to keep learning

Sites that require users to log in to access certain information and/or purchase products add an additional layer of potential complication to the usability process. To avoid potential visitor confusion and the possibility for errors, it is important that any login process requires little or no thought on the part of the site visitor.

Once logged in, you must be sure that visitors are able to find the information they want and expect to find. My Account pages need to provide visitors with access and ability to view and change personal information, as necessary.

Click here to keep learning

I love Reno, but we’re not exactly a hub of technological excitement. The tech industry here is growing, but I can’t say we have a substantial pool of SEO-savvy job candidates to choose from. This makes hiring experienced Reno search engine optimization specialists a bit tricky. My standard joke about this is we have one interview question: “Do you know what SEO means?” If they answer yes then they’re hired!

Before I go any further, let me say that Pole Position Marketing has one of the most spectacular teams of marketing professionals in the industry, making us the go-to Reno SEO firm for local businesses.

Click here to keep learning

Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or many pages. Building up these sections of your site can greatly enhance your visitor’s experience with your website. These pages are often sought out by shoppers who are looking for just a bit more information to help them feel confident about their purchase.

Building comprehensive Help and FAQ pages gives your visitors confidence that you’re there to provide them the information and help they need to be comfortable purchasing from you. Solidly built pages can often reduce visitor confusion, lessen support call frequency, and create higher conversion rates as more shoppers are satisfied and confident that you can meet their needs.

Click here to keep learning

Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn’t just an after-thought. It needs to be more than something to add because you think visitors want it. Adding a search function is not necessarily good for on-site usability. Implementing a search function improperly is often a greater source of frustration than not having one altogether.

For this reason your on-site search function should not be taken lightly. In fact, it’s better that no search option be present than one that potentially gives the searcher a “false impression” as to the availability of products/information on your website. Much time and consideration (and development) needs to go into the search option to ensure that it not only returns accurate results, but is fully comprehensive in interpreting the searchers intentions.

Click here to keep learning

Forms are one of your primary points of contacts with your visitors. While many visitors still use email or even the telephone to contact you or to place an order, the vast majority will contact you first via your web forms. Forms that are broken or improperly implemented cause frustration and can greatly reduce your conversion rate for leads and sales.

It is up to your design and development team to test your site’s web forms as thoroughly as possible in order to eliminate any errors. While no site can ever be 100% error-free, finding and fixing errors sooner, rather than later, is important to maintaining a usable website. When user and usability errors do occur –and they will– it is important to employ the right safeguards in order to ensure visitor satisfaction and reduce exit rates.

Click here to keep learning