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Posting this week will be a bit lighter than normal. A little over seven hours from the time of me posting this most of my spectacular Reno SEO team and I will be heading over to the airport for Las Vegas. We’ll be joining many other SEOs, webmasters and business owners at Webmaster World’s PubCon!
This will be my second time to PubCon. I took my team last year and not only did we have a blast but we came back energized and full of ideas. We’re expecting this year to be even better.
I don’t know about you but I’m glad to be back to work after such a long weekend. I don’t do well over long weekends. Mostly because I’m extremely lazy and I end up sleeping about 12 hours every night. And that’s not including the morning, mid morning, noon, post-noon and early evening naps.
So I’m glad to be back to work. Back to a regular schedule of long work hours, few sleeping hours and a few minutes on the pool table a day. While they are not quite as awesome as my “real” family, if you have to be stuck with any group of people for nine to twelve hours a day, you could do worse than the Pole Position Marketing team. They’re good peeps.
On my task list is a task to write a blog, my first blog. The only thing that comes to mind is how thankful I am to have been chosen to work at Pole Position Marketing. I wanted to thank everyone at PPM for the opportunity to work for an ideal company. During Thanksgiving I sounded like a spokesperson for Pole Position Marketing, explaining my job and how great the people are that I work with. It is an incredible feeling to walk into an office and actually want to be there. At one time or another many Pole Position employees have added in their blogs how much they adore their jobs, it’s not just a brown nosing statement, its very true.
If you are looking for a SEO/SEM company, Pole Position Marketing is your best bet. The employees are happy and productive while working on optimizing your account.
The Pole Position Marketing team would like to wish all our readers a happy Thanksgiving. I hope you enjoy a few days of R and R in the company of others with whom you share your happiness.
Here are my top 10 reasons to be thankful every day:
My salvation
My wonderful wife, Dionne
My incredible children, Kejana, Patricia, Guardian, Aidan and Gillian
My spectactular Reno SEO team, Sarah, Rob, Diana, Michelle, Crystal, Ashley and Nicole
A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I after I sent the email I thought it was decent fodder for a blog post about very basic SEO.
Here’s our exchange, or at least most of it …
What is the name of the files you work on? I started my web-site and wanted to start getting people to check it out. I know that is what you do. I wanted to research how to do it. If you wanted I could pay you to help.
Finding good employees can often be difficult, especially in an “employees market”. Currently it seems it’s harder for employers to fill a job than it is for job seekers to find one. That means it’s incumbent upon us business owners and managers to get a bit more creative in how we find candidates for open positions. And then, like any good marketer, you’ve got to persuade your top candidates that you not only want them, they want you too.
How engaged a customer is with your website will determine whether they can be persuaded to buy, comment, download or submit their information for you to follow up on. Customer engagement goes beyond just getting the customer’s attention, you must keep their attention. This can be done by providing your visitors near immediate gratification.
I’ve been silent here on the (EMP) blog long enough. While Stoney requires all his employees to blog on a weekly basis I’ve been given no such authority. That’s all going to change. I’m tired of playing second fiddle. I’m sick of being the Ben Assflake in Matt Damon’s shadow. I’m sick and tired of being the direct to DVD sequel, panned by critics and relegated to the 2 for $11 bin at Wal-Mart.
Today I step out on my own and prove that I’m not just the side-kick that gets to say a few pithy lines for comedy relief. I’ve got a voice that wants to be heard… that needs to be heard… that you, my friend, want to hear! Am I overstating? Perhaps. But by the time you figure it all out I’ll have you wrapped around my little finger like a pig in a blanket.
Sites that require users to log in to access certain information and/or purchase products add an additional layer of potential complication to the usability process. To avoid potential visitor confusion and the possibility for errors, it is important that any login process requires little or no thought on the part of the site visitor.
Once logged in, you must be sure that visitors are able to find the information they want and expect to find. My Account pages need to provide visitors with access and ability to view and change personal information, as necessary.
I love Reno, but we’re not exactly a hub of technological excitement. The tech industry here is growing, but I can’t say we have a substantial pool of SEO-savvy job candidates to choose from. This makes hiring experienced Reno search engine optimization specialists a bit tricky. My standard joke about this is we have one interview question: “Do you know what SEO means?” If they answer yes then they’re hired!
Hire Stoney deGeyter or the rest of the Pole Position Marketing team for your in-house training, conference or other search marketing events. Contact us for more information.