Customers who, by all means, appear to be ready to make a purchase are often found abandoning their shopping carts before they complete their online transaction. In many cases this is part of the normal online shopping experience as the shopping cart is just used as a place to collect items of interest but which…
Tag Archive: Pole Position Marketing
12 Product Page Conversion Strategies That Shant Be Ignored
Product pages maintain considerable strategic importance for ecommerce websites. Your visitors enter your product pages not only with an intention to buy something (the most desired end action) but to also learn, research and compare what you have against a competitor. In addition to this, product pages also serve to help buyers find relevant pricing…
6 Ways to Get Your Visitors To Contact You From Your Contact Us Page
Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find…
Do You Pass The Test?
The loudest message I heard at the conference was TESTING, testing, testing. I tried to attend sessions that focused on Ads as much as possible, but found myself in sessions that focused on organic search as well. You would expect testing to be discussed in the “Ad Testing: Research and Findings” as well as the…
5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of…
Search Engine Strategies Schwag Bag Video: Two Thumbs Up
From the Reno SEO team that brought you “Keyword Research and Selection” and “E-Marketing Performance” comes the definitive online video about Search Engine Strategies Schwag. Prepare yourself for the video that may–or may not–change your life. Hear what critics are saying of Schwag Bag, by the Pole Position Marketing Team: Ed Adkins calls it “Brilliant…
Search Engine Strategies – San Jose – Day 4 and WRAP UP
The day was a relatively short day with only three sessions including: Content is King!, Ad Copy & Landing Page Clinic and Site Clinic. Each of the previous 3 days we had 4-5 sessions, depending on whether or not there was a keynote speaker at 9am. These made for some very long days. Fortunately, we…
Search Engine Strategies – San Jose – Day 3
Wow, I really meant to post this on Wednesday night but just didn’t get back to the hotel in time … and then there was the last day of sessions to attend so I didn’t get to finish and post on Thursday either … alas, there will be two posts today from moi. In the…
SES:SJ – Successful Site Architecture
Fundamentals Track, Tuesday 4:45 – 6:00 PM Successful Site Architecture Moderator: Barbara C. Coll, CEO, WebMama.com Matthew Bailey, President, Site logic Marketing Derrick Wheeler, Senior Search Strategist, Acxiom Digital Of all the sessions today this is the one I am most looking forward to. I believe site architecture is one of the most important aspects…
Search Engine Strategies – San Jose – Day 1
I have survived Day 1 of the Search Engine Strategies 2007 conference … albeit on information overload. It isn’t really that there was so much information that it was overwhelming. Taken in small pieces everything is perfectly digestible. It’s when I over fill myself that I waddle away overloaded. All that aside, I have to…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
