Posts Tagged ‘PPC budget’


Jun 1 2010

Using Account Organization to Spend PPC Dollars More Intelligently – Part 1

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Most of the PPC accounts I look at do not take advantage of all of the different options that AdWords offers to organize your account for maximum success.  Most of them simply organize their campaigns based upon keywords.  They’ll separate keywords into separate campaigns just because they’re different keywords.  Or, they’ll keep all different kinds of keywords for all different kinds of products with all different kinds of marketing goals in the same campaign.  But, AdWords has given us the flexibility to have much more control over how we are spending our money so that every dollar can be maximized.

First, your account should be organized based upon your marketing objectives.  Therefore, before you create your campaigns (or if they’ve been running for a while now), lay out specifically what it is you’re are trying to accomplish. Click here to keep learning

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Tags: ad groups, blog, budget, conversion rate, conversion rates, images, keywords, Marketing, PPC, PPC budget, PPC budgeting, PPC campaigns, PPC management, title
Posted in Search & Marketing

May 25 2010

Stop Wasting PPC Clicks and Start Saving $$$ – Part 2

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OK, we got rid of some wasted clicks from our PPC campaigns there.  Now, let’s do some more.

Let’s say we have an ad group that is dedicated to selling something specific like “Gibson Guitars.”  We’ve got keywords and targeted ads directed to a targeted landing page dealing directly with guitars that are made by Gibson.  And let’s say we’ve got a decent amount of money to work with so we decide to use the broad match term “gibson guitars” in our ad group.  Well, with broad match, we will get our keyword matched to all kind of queries, even as simple as “guitars.”

Click here to keep learning

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Tags: ad groups, blog, broad match, budget, free, Google, images, keywords, Marketing, negative exact match, negative keywords, PPC, PPC budget, PPC campaigns, title
Posted in PPC, Search & Marketing

Mar 8 2010

Don’t Use the PPC Budget Tool

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Here’s a statement that might shock some PPC managers:

If it is an appropriate time of the day for your ads to show, you never want them to be shut off because your account has hit its budget. If this is happening, you are not spending your money as wisely as you could be.

Let me say that another way: you don’t want your campaigns to hit their daily budget.

Now you’re thinking questions like…”Huh, don’t I want to spend my money to get visitors to my website? Isn’t that the point of PPC advertising?  If I don’t have a budget, how do I keep from spending too much?”  The short answer is bid less.  Let me explain the longer answer with a very general description.

Click here to keep learning

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Tags: Paid Search budget, Paid Search budgets, PPC budget, PPC budgeting, PPC budgets, PPC management
Posted in PPC