Using Account Organization to Spend PPC Dollars More Intelligently – Part 1
Most of the PPC accounts I look at do not take advantage of all of the different options that AdWords offers to organize your account for maximum success. Most of them simply organize their campaigns based upon keywords. They’ll separate keywords into separate campaigns just because they’re different keywords. Or, they’ll keep all different kinds of keywords for all different kinds of products with all different kinds of marketing goals in the same campaign. But, AdWords has given us the flexibility to have much more control over how we are spending our money so that every dollar can be maximized.
First, your account should be organized based upon your marketing objectives. Therefore, before you create your campaigns (or if they’ve been running for a while now), lay out specifically what it is you’re are trying to accomplish. Click here to keep learning
