Man, getting traffic can be so easy…. and dangerous to your bottom line. The truth is, there is an art and science to getting traffic just like any other vocation. It takes skill and knowledge to be successful. So, when it comes to utilizing the Display Network, you need to gather the knowledge that is going to enable you to use the tool correctly to accomplish your goals.
Tag Archive: PPC campaigns
Take Your Online Business to New Heights with the Display Network – Intro
If you are only using the Search Network of Google AdWords to reach customers for your website, you are limiting your online advertising reach big time. On the Search Network, your ads only show when people are looking for what you offer, which is typically in the later stages of the shopping funnel. But, that’s a very small sample compared to the number of targeted online users that could benefit from your products or services. With the Display Network option in your AdWords account, you can reach a much larger group of internet users who could receive the benefits of doing business with your company, but may not be aware they have a need and/or may have never heard of you.
Use Ad Testing to Help Reach Your PPC Marketing Goals – Part 2
OK, so you get this previous post about ad testing and you set up some tests… now what? How do you measure the results? One of the cool features of AdWords is the ability to make a report to observe almost anything about your account. In the case of measuring ad performance, you can create an (that’s right, you guessed it) Ad Performance Report.
Use Ad Testing to Help Reach Your PPC Marketing Goals
Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account’s marketing goals. One such way is to test different types of ad messages to gain insights into what attracts your industry’s customers to your products/services so that you can better understand and communicate with them.
Using AdWords Bidding Options to Spend PPC Dollars More Intelligently
The guide for what bidding options to use in your PPC campaigns is the same for any other option – your marketing goals. What are you trying to accomplish with this campaign? Once you figure that out, then knowing the options available and which goals that fit well will help you more intelligently reach those goals.
Using Account Organization to Spend PPC Dollars More Intelligently – Part 2
In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account. If you have a similar product with different profit margins and total profit, then you want to control how much you’re spending on each. In this post, we’ll explore more of the reasons to separate campaigns.
How to Optimize Your PPC Campaign to Profit From Every Click (For Beginners)
Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your website for a small fee per click. Unfortunately, the ease in which a campaign can be set up often convinces business owners that they can…
Using Account Organization to Spend PPC Dollars More Intelligently – Part 1
Most of the PPC accounts I look at do not take advantage of all of the different options that AdWords offers to organize your account for maximum success. Most of them simply organize their campaigns based upon keywords. They’ll separate keywords into separate campaigns just because they’re different keywords. Or, they’ll keep all different kinds of keywords for all different kinds of products with all different kinds of marketing goals in the same campaign. But, AdWords has given us the flexibility to have much more control over how we are spending our money so that every dollar can be maximized.
Stop Wasting PPC Clicks and Start Saving $$$ – Part 2
Once again, we’ve eliminated more wasted clicks from the mix. Therefore, we should see our conversion rate and cost per conversion metrics in these ad groups improve as we continue to focus on getting only the most relevant visitors to our website and more intelligently spending our precious PPC budget.
Listening in PPC Campaigns
PPC visitors pretty much tell you where they’re at in the shopping funnel by what they type into the search box. If they type in a general phrase like “refrigerators,” they most likely don’t know what brand, size, or color they are looking for. They are looking for answers to these questions. Therefore, your ad and landing page should be like the Lowe’s guy and have all the information they need.
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
