Posts Tagged ‘PPC’

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In a post last week at Search Engine Guide, I identified where paid ads display on the different search networks. This time I thought I’d create a brief outline of what the ads themselves actually look like, and explain some of the basic ‘rules’ associated with each search network.

Click here to read the full post at Search Engine Guide…

• The blogging three step
• Identify Unique Conversion Actions with Google AdWords
• Top 10 Reasons Why Great Content Fails on Social Media

• Site Clinic: Content Is Key To Attracting Customers
• 101 Ways to Publicize Your Web Site
• Have You Set Your PPC Goals for the Month? Do It Now!
• Use PPC To Dominate Your Typo SEO Landscape
• SEM Bootcamp: Three Steps to Creating New Content

Speed Dating Networking

Have you ever speed dated? I’ve been married long enough that I’ve not ever had the opportunityneed to attend a speed dating meeting, yet I’ve seen it on TV. (wow I feel like I just almost made a bad quote, “I’m not a doctor, but I play one on TV.”)

Last Night I attended Charity Speed Networking as part of Small Business Marketing: Unleashed and it was FUN. Honestly, if I were single, I may seriously consider speed dating if I was looking for someone with common interests.

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Back in the dark ages, long before Google entered the search market (and I used AOL shhhh, don’t tell), I found Dogpile.com and it instantly became my favorite engine. When Google entered the scene, I was horribly reluctant to leave my old friend Dogpile and the mascot Arfie. When teaching computer training classes to newbies, one of my favorite parts of teaching the “Introduction to the Internet” was introducing everyone to the meta search results that Dogpile returned.

As I said, I was reluctant to move on, but working in the IT industry it was pretty much mandatory, and I did eventually make the move. After some initial adjustment, I never went back. That is until recently. On Wednesday the AdWords Addict posted AdWords on Dogpile - Can You Spot Them? and I had to go check it out.

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Top Blog Posts:

1. How Analytics Can Help You Debunk a Perceived Failure (or Not)
2. trackur Online Reputation Monitoring Tool
3. Link Building Secrets Revealed by Top Linking Experts. First Time Ever!
4. Qualities of a Good Leader
5. Theories in Duplicate Content Penalties
6. Clever New Baskin Robbins Logo
7. The 19-Hour Website Analysis, in 20 Minutes or Less
8. Social Media Marketing is Branding
9. 9 Tools For Generating Keyword Lists - PPC or Otherwise
10. 14 Website Usability Guidelines That Keep them Coming Back for More

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SEMpdx Searchfest

Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my one-year anniversary speaking at conferences. They opened the door for me at Searchfest 2007 and were kind enough to invite me back this year. Boy, am I glad they did.

I have to say that I was really surprised by the marketing power they were able secure for each session was amazing. I felt severely out gunned on both panels I was on. I was amazed at the quality of the information provided and the overall environment established by the SEMpdx team.

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Most Read Posts:

1. The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter
2. Social Media Marketing is Branding, Stoney deGeyter
3. Surviving Through Business Droughts, Stoney deGeyter
4. The Anatomy of a 10-Step, 12-Month Link Baiting Campaign, Stoney deGeyter
5. Social Media Marketing: How to Win Friends and Influence People, Michelle Montoya
6. Qualities of a Good Leader, Stoney deGeyter
7. Write in the Quiet to Get Your Point Across, Michelle Montoya
8. Four Techniques for Getting Inspired to Write, Michelle Montoya
9. Blog Basics: 3 Keys to Overcome Your Lack of Readers, Rob Woods
10. 9 Tools For Generating Keyword Lists - PPC or Otherwise, Diana Adams

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Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit further and outline the steps for each of the three major PPC providers.

Google AdWords
Quite often you will want to create a negative keyword list that applies to your entire campaign, rather than creating individual lists for each ad group. Google makes this easy by following these steps:

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In the never ending effort to improve the success of the current campaigns, I recently spent some time going back through our AdWords history to see which ad creatives had been successful, as well as to see what keywords had converted strongly. I went back a year, prior to my employment with Pole Position Marketing. Sometimes I feel like my creativity has been tapped out, so I was hoping for some inspiration.

Looking at the campaign level, I found some paused and deleted campaigns with healthy Conversion Rates, leading me to wonder why that campaign had ever been paused, much less deleted. A quick glancing at the CTR and my questions were answered. Sometimes it is best to just dump what isn’t working and begin again. Ad group quality score certainly reflect that.

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