Posts Tagged ‘PPC’

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Copywriting

• Copywriting: What to include? What to leave out?
• Improve Your Blogging by Understanding Copywriting
• Web Copywriting Fundamentals
• Search Engine Optimisation Copywriting - the Top Ten Pitfalls and How to Avoid Them
• Website Copywriting That Works

Social Media

• What Can Bloggers Learn From The Diamond Empire?

PPC

• Convert Your Clicks

SEO

• Part Two: Why Use Yahoo! Answers
• Part Three: How To Use Yahoo! Answers
• What is your robots.txt file telling your competitors about you?
• How to SEO Your Site in Less Than 120 Minutes
• 6 Reasons Why Your Awesome Site Isn’t Indexed

Copywriting

• Why Brains Crave Beneficial Copy
• Why It’s Imporant to Be In Touch With Other Writers
• Criticism: Can You Handle It or Are You a Slave to Your Ego?
• Getting Creative With Your Content

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SEO

• How to Determine the Effectiveness of Your Internal Link Structure
• Do You Vary Anchor Text in Your Search Engine Optimization Efforts
• 6 Tips for Blogging in 2008
• Five Situations Where You SHOULD Use NoFollow for Linking
• WordPress.com and SEO Blogs - Love or Hate?
• Link analysis done right

Copywriting

• Why Good Copywriting Matters
• Why You Should Connect With Other Writers
• 12 Essential Blogwriting Tips for Building a Successful Blog
• What is Good Content? A Working Definition and Some General Principles

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Planning and organizing are often overlooked aspects of PPC accounts. A retailer knows their product inventory and wants to sell it online. Let’s say they sell sporting goods, everything from bowling shoes to tennis balls. They create a pay-per-click account and get a huge list of keywords that anyone might use to find the products they sell. The problem is that they do this without planning ahead.

They compile a gigantic list of keywords because they sell hundreds of products. They create one campaign with one ad group to sell everything in their inventory. Their ad lists the company name and points everyone to the home page. Thousands of impressions, hundreds of clicks and dollars later, few conversions are the result.

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SEO

• Yahoo Phrase Based Indexing in a Nutshell
• Part One: What Is Yahoo! Answers?

Copywriting

• 3 Mysterious Mind-Twisting Psychological Copywriting Techniques!
• How To Write Great Blog Content - The Pillar Article
• Are You A Productive Writer?

Social Media

• 6 Successful Elements For Social Media Success
• Hip, Slick and Useless
• Social Media and Social Network Starting Points
• Why People Use Social Media?

PPC

• Are Your PPC Campaigns Hitting There Budget Caps?
• Optimal Bids: How Do You Set Them?
• Three Questions to Ask About Your Clicks

SEO

• Makeshift Anchor Text… Link Title Attribute vs Image Alt Tags: Which is Better?
• Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
• Create Forms in Google Docs Spreadsheet
• Optimizing site structures through diverse navigation

Copywriting

• How to Hook (More) Copywriting Prospects
• Just Write: Find the Confidence to Write More
• Juicy Writing: 5 Ways to Glue Readers to the Page
• 3 Tips When Writing Benefits
• Beat Blank Page Syndrome: 10 Tricks to Get Your Writing Started
• Make Your Message Bounce With a Game of Verbal Tennis
• Blogging. An excuse for poor communication?

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SEO

• Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
• Controlling Search Engine Access with Cookies & Session IDs
• How Long Does it Take to Rank in Google? How Many Hours do I Have to Work Each Day?

Copywriting

• The $12,500 Copywriting Formula
• Essential Writing Tools For The 21st Century Freelance Writer
• How to Write Sexy Content that Satisfies

Social Media

• Six Simple Things You Can do to Enjoy Blogging More
• The Secret to Utilizing All Social Media Sites
• Reputation Management: How to Track Corporate Buzz Online

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SEO

• Top 10 search engine optimization techniques
• CrazyEgg: New Free SEM/SEO Analytics Tool Blows My Mind
• Tapping into Unconventional Link Attributes
• What Is Google PageRank? A Guide For Searchers & Webmasters

Copywriting

• 11 Top Secret Recipes for the Aspiring Copywriting Chef
• Grammar Girl’s Quick and Dirty Tip - Hyphens
• The Writer’s Delivery Danger! (Podcast)
• How to Use Reading to Become a Better Writer
• Does All Writing Teach?
• Copywriting Secrets for Effective Websites
• Invest & Prosper: Investment #2—Your Writing Space

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It’s time to do a wrap of of January 2008, to which we say, so long and goodbye. We shall never see thee again.

So for those interested, here is a list of our most viewed posts last month:

1. The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter
2. 9 Tools For Generating Keyword Lists - PPC or Otherwise, Diana Adams
3. Social Media Marketing: How to Win Friends and Influence People, Michelle Montoya
4. Blog Basics: 3 Keys to Overcome Your Lack of Readers, Rob Woods
5. 14 Website Usability Guidelines That Keep them Coming Back for More, Stoney deGeyter
6. Social Media and Viral Marketing - Four Ways to Increase Your Odds, Michelle Montoya
7. 6 Quick and Easy Accessibility Issues That Make Your Visitors Happy, Stoney deGeyter
8. Qualities of a Good Leader, Stoney deGeyter
9. The Anatomy of a 10-Step, 12-Month Link Baiting Campaign, Stoney deGeyter
10. 20 Ways to NAVIGATE to Higher Conversions, Stoney deGeyter

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SEO

• 5 Reasons Why Rankings Are A Poor Measure Of Success
• Hey Rand, Do You Mean Siloing?
• Sometimes All you Need are a Few SEO Tweaks!
• SEO Tools: Firefox Addons for Search Engine Optimization

Copywriting

• Sell your Writing Checklist: Think like a Writer
• What Matters in Word of Mouth: It’s the Power of the Idea Not the Influencer
• Why Cutting Clichés From Your Copy is as Easy as Pie
• The Bulimic Writer
• 3 Things to Know… Before You Start Writing
• How to Write Blog Posts That Will Grow Your Readership, and Your Business

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