Feb 7 2011
Here’s what’s new in the world of paid search advertising…
Google Changes Display of Top Position Ads
Apparently, Google is going to start putting Description Line 1 of a typical PPC ad in the headline of the Top 3 ads positions as long as the line ends with a punctuation mark. If they roll this out, it’s likely that competition for top position ads will grow and it will also affect ad copy strategies. It is not recommended that you merge the headline and description line as there will be a dash placed between the two in the first line of the ad.
Remember, while it may get more expensive to be in the Top 3 positions if this happens, we still only bid for position if it is advantageous to our overall marketing goals. As for ad copy, we may be more readily willing to be creative with our headlines since you could now put them in your description text and still have them show up big and blue on the page.
Click here to keep learning
Tags: Advertising, audience, Branding, business, campaign, campaigns, competition, condition, content, customers, Google, image, keyword, keywords, Marketing, negative keywords, p, paid search, posts, PPC, PPC campaigns, privacy, search, search results, SERPs, The Web
Posted in PPC, Search & Marketing
Sep 30 2008
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers issues regarding site pages that outline your privacy and security policies as they relevant to the site visitor’s needs.
Why this is important: While most visitors won’t read Privacy and Security pages, they do provide necessary assurances that visitors look for in terms of being able to trust you. However, when visitors do click into these pages need certain information needs to be presented to them to ensure their needs are met.
Click here to keep learning
Tags: privacy, security
Posted in Search Engine Guide, Usability
