Posts Tagged ‘questions’

So far in this series we have asked questions related to in-sourcing search marketing efforts for anyone considering doing SEO themselves, subbing out SEO to another person, orhiring an in-house SEO with and without SEO experience. Then we answered questions for those looking to outsource their SEO campaign completely by hiring an SEO consultant or hiring an full-fledged SEO firm. In the last installment we discussed issues of cost and value of the SEO campaign and what kind of expectations one should have.

In this final installment our questions will be centered on control and expected involvement of the business owner. The site owner, to some degree, will likely have to give up some control of their site if they want the SEO firm to implement anything themselves. At the same time, there is a reasonable expectation that the SEO cannot have 100% control over the site in order to ensure the client approves of the specific changes that the SEO is asking to be made. Somewhere in here is a balancing act from the business owner having to do everything themselves and handing over all decisions to the SEO completely.

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In the first six parts of this series we asked questions related to in-sourcing your search marketing efforts. Specific areas addressed were for those considering doing SEO themselves, subbing out SEO to another person, and hiring an in-house SEO with and without SEO experience. In Part V we addressed issues of outsourcing your SEO campaign completely, asking questions regarding related to hiring an SEO consultant vs. hiring an full-fledged SEO firm.

In this installment we move into the realm of pricing and asking questions related to costs versus return on investment. When outsourcing your SEO to a firm or consultant it becomes a bit more difficult to control costs than it does when you hire-in house. But that’s not to suggest that cost cannot be controlled and you cannot get a return on investment. It’s all a matter of knowing how to manage the campaign, expectations and the budget that goes along with it.

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So far in this series of questions we’ve discussed in-sourcing your search marketing efforts, answering questions related to doing SEO yourself, Subbing out SEO, hiring an in-house SEO with and without SEO experience. In Part V we started moving into the realm of outsourcing your SEO campaign completely, asking questions regarding of hiring an SEO consultant and what that may mean to your marketing campaign efforts.

Today we’ll look at the questions pertaining to hiring a multi-person SEO/M firm to manage your campaign. By asking and answering these questions you’ll better understand the differences between a consultant and a firm and give you the ammunition you need to decide which, if any, is the better route for you to take.

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We spent the first half of this series addressing questions of in-sourcing your search marketing efforts. We answered questions related to doing all the SEO yourself, Subbing out some of your SEO to a third party, hiring an in-house SEO with experience, or training someone to manage you SEO in-house. By running through this list and answering these questions for yourself you’ll be able to make an informed decision on whether or not doing SEO in-house is the right course of action for you.

But before you go and and decide to do your SEO in-house, lets look at questions related to outsourcing your SEO campaigns. Being able to weigh the pros and cons of both paths will ensure you are seeing the bigger picture and understand the potential consequences before moving forward in either one direction or the other.

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This is a continuing series of questions that you need to ask and answer for yourself before you start your much needed SEO campaign. In Part I we started off with questions about in-sourceing your SEO campaigns, specifically addressing questions about doing it yourself. We continued to discuss in-sourcing in Part II, asking and answering questions about doing it yourself with the help of another individual. In Part III we answered questions regarding hiring an inexperienced person to manage your SEO campaign in-house.

In this installment we’ll look deeper at the concept of hiring someone to manage your campaign in-house, specifically answering questions about what it takes to hire someone who already has experience.

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This is a continuing series of questions that need to be asked before you engage in any kind of SEO strategies or services. We started in Part I with questions that need to be answered if you in-source your SEO campaigns, specifically addressed questions about doing it yourself. In Part II we continued the in-sourcing line of questioning but addressed issues of splitting the work between you and another party. In this installment we’ll expand the in-sourcing line of questioning further, looking at the questions regarding hiring a dedicated SEO to bring into your company.

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This is a continuing series of questions that you need to ask yourself before you engage in SEO strategies or services. Part I started off with Questions that need to be answered if you in-source your SEO campaigns. We specifically addressed questions regarding attempting to perform SEO yourself. Here we’ll discuss questions related to splitting the work between yourself, as the business owner, and another party, whether in-sourced or out-sourced.

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When contemplating an online marketing campaign there are dozens of questions that will start swirling through your head. Each question, in turn, creates more questions, and those questions create others that all will need to be answered before you are able to make a smart, sound business decision.

Over the next several days I’ll outline some of these questions and provide a quick analysis to help you answer them sufficiently for yourself. Hopefully this list of questions will help you develop your own questions specific to your situation. In the end, the goal is to have taken a full and complete objective look at the tasks before you in order to be able to a best determine the right course of action.

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This is part two of ten questions that must be asked by both SEOs and clients in order to ensure a successful SEO campaign. While these questions can be asked of just about any one in any area of life, sometimes it helps to make them applicable to specific situations. In this case SEO and running a successful online business. You can read the first five questions that guarantee SEO success here.

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