Posts Tagged ‘Reno’

The Pole Position Marketing team would like to wish all our readers a happy Thanksgiving. I hope you enjoy a few days of R and R in the company of others with whom you share your happiness.

Here are my top 10 reasons to be thankful every day:

1. My salvation
2. My wonderful wife, Dionne
3. My incredible children, Kejana, Patricia, Guardian, Aidan and Gillian
4. My spectactular Reno SEO team, Sarah, Rob, Diana, Michelle, Crystal, Ashley and Nicole
5. My clients
6. My awesome friends (you know who you are)
7. My church
8. My search engine marketing business
9. My beautiful home
10. My DVD collection

And let’s not forget all these other things to be thankful for: Click here to keep learning

Almost exactly four years ago, my husband and I decided to check out some new cars at one of the dealerships in town. We had no intentions of buying a new car, but we were just curious what was available and what prices were like. Six hours after walking on the lot, we were driving off in a car that we were never interested in buying. We left the dealership that Friday at midnight, and when we got home, we were completely baffled by what had just happened.

We got had.

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I come into the office this morning and I see Stoney with a big grin on his face. He’s sitting straighter, chair pumped up just a bit higher (I swear his feet aren’t touching the floor) and he looks, well, bossly.

Not that he normally doesn’t look like a boss, but today, well he looks successful. Is it the shiny blue shirt he’s wearing? Is it the freshly polished shoes? Is it the fact that he just got paid in Friends and Seinfeld DVDs from his favorite people in all of search engine marketing (outside of his Reno SEO Team, of course)?

No, that last one was YESTERDAY. This is TODAY!

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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
Authors: Mike Moran
Hardcover: 408 pages
Cost: $16.49
Published: October, 2007

I absolutely love Mike Moran’s take on Internet marketing. Do It Wrong Quickly is not about how to do Internet marketing wrong, it’s about how to not get caught up in having to do it right so that you’ll do something now. Doing something wrong is far better than doing nothing right. Doing something wrong quickly is far better than doing something right slowly. The bottom line is that you simply need to do something.

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When it comes to SEO, there’s a lot to consider.
With Google AdWords, you want to be the highest bidder.

Writing for SEO is more than just using keywords.
You always want to maintain the highest of standards.

Of course, you want to make sure that it’s readable.
Perhaps you should consider software that fights the bull.

The copy should always focus on the customer.
Otherwise, they might think your site is a bummer.

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Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/finding-employees.mp3]

Finding good employees can often be difficult, especially in an “employees market”. Currently it seems it’s harder for employers to fill a job than it is for job seekers to find one. That means it’s incumbent upon us business owners and managers to get a bit more creative in how we find candidates for open positions. And then, like any good marketer, you’ve got to persuade your top candidates that you not only want them, they want you too.

Ad placement

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I’ve been silent here on the (EMP) blog long enough. While Stoney requires all his employees to blog on a weekly basis I’ve been given no such authority. That’s all going to change. I’m tired of playing second fiddle. I’m sick of being the Ben Assflake in Matt Damon’s shadow. I’m sick and tired of being the direct to DVD sequel, panned by critics and relegated to the 2 for $11 bin at Wal-Mart.

Today I step out on my own and prove that I’m not just the side-kick that gets to say a few pithy lines for comedy relief. I’ve got a voice that wants to be heard… that needs to be heard… that you, my friend, want to hear! Am I overstating? Perhaps. But by the time you figure it all out I’ll have you wrapped around my little finger like a pig in a blanket.

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I’m going to try something new for a while that I’m somewhat excited about. This is for those of you who can’t wait until PubCon to hear me speak… now you can hear me speak almost daily.

Starting today I’m going to be recording an audio cast of my blog posts. I won’t record every post, only those that I deem worthy. You should see an MP3 icon at the top left of each post that has an audio version. Click on that and it’ll open up the audio file. You can also save the file to load to your iPod or MP3 player.

You can listen to my first podcast from this morning’s post, Reno, I Love You But You’re Embarrassing Me! I don’t have the best microphone so there is a bit of background noise, but ultimately not too bad. You’ll notice that I don’t read the post verbatim but use that as my general guide. The audio stays pretty close to the text but I tend to expound a bit more as well as add quite a bit more “ums” and “ahs”.

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Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/reno-i-love-you.mp3]

A couple of Saturdays back I had to spend the day at the office to get caught up. You know how that is, come Friday you realize that you haven’t gotten to all the tasks on your plate so you have two options: 1) Get to the office over the weekend and work a few extra hours, sans distractions, or 2) wait until Monday to get caught up. Of course we all know the latter doesn’t ever really work because come Monday you start the process of getting behind all over again. Stupid Mondays.

So the other Saturday while putting in a few extra hours I had left to grab a burger with the King. All was going quite well until I headed back to the office and saw this:

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I’ve been asked recently “What does the Reno, NV mean when it displays at the bottom of a sponsored ad?” I’ve been able to give a pretty good basic explanation, stating something to the effect that it has to do with regional targeting.

Much to my happiness — Inside AdWords recently released a more thorough explanation. They state that users searching for your terms, from within your targeted region, will automatically see the location displayed beneath the ad. There is nothing you can do to prevent having the location display as it does, shy of not using regional targeting. The location is based on the region you have targeted, yet it can also display the location the user is in, based on their IP address.

Pretty cool beans if you ask me. (especially if you’re targeting Boston)