Posts Tagged ‘Reno’

I love Reno, but we’re not exactly a hub of technological excitement. The tech industry here is growing, but I can’t say we have a substantial pool of SEO-savvy job candidates to choose from. This makes hiring experienced Reno search engine optimization specialists a bit tricky. My standard joke about this is we have one interview question: “Do you know what SEO means?” If they answer yes then they’re hired!

Before I go any further, let me say that Pole Position Marketing has one of the most spectacular teams of marketing professionals in the industry, making us the go-to Reno SEO firm for local businesses.

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From the Reno SEO team that brought you “Keyword Research and Selection” and “E-Marketing Performance” comes the definitive online video about Search Engine Strategies Schwag. Prepare yourself for the video that may–or may not–change your life.

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Click Z Track, Monday 9:00 – 10:30 AM
Public Relations Train Wrecks in the Interactive Biz: Disaster Can Be avoided.

Moderator: Kevin Ryan, VP, Global Content Directory, Search Engine Strategies & Search Engine Watch
Brad Berenz, Phd. Chief Content Officer, iMedia Communications
Rebecca Lieb, Editor in Chief, ClickZ Network

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Yeah, you heard me… that was a slam on your mamma. But that hardly matters now, let’s talk about reciprocal links. They are not dead. I know it and you know it. But for just a second let’s pretend otherwise.

A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. I had a potential client once tell me that so-and-so-big-name-in-the-SEO-industry told them that reciprocal links were dead. I’ve said this before and I’ll say it here again. There is nothing wrong with reciprocal links. It’s all about how you use/implement them that matters. No, reciprocal links are not dead and now I have the proof.

Last year I decided to run my own test so I could refute what I already knew to be true. Yeah, I know, who cares about reciprocal links now, right? The fear tactics have run their course and, frankly, nobody is engaged in old-school mass reciprocal link swapping (for the love of God people, if you’re still doing that, knock it off!) But for the sake of science and posterity, I now, over a year later, present the results of my (almost forgotten) reciprocal link test.

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Pole Position Marketing is hiring a [link no longer available] social media marketing coordinator and [link no longer available] PHP/Web Programmer.

These are both in-house positions.

I am going to have to second Stoney’s post about Blockbuster Total Access taking another misstep because something similar just happened to me. I joined an online forum and received a crazy no help welcome email. But first a little background to explain why I wanted to join this yet unnamed forum.

Living in Reno NV, the Angora Fire that is burning up the South Lake Tahoe area is dominating the news coverage. I happened to be up there at South Lake rock climbing this past Sunday when the fire broke out. We had no idea there was a fire burning until we drove down (West) Luther Pass on Highway 89 towards Highway 50. We didn’t pull over with all the “looky-loo” rubber neckers who were gawking at the Angora Fire. We just drove on, continuing our way toward home. The chaos had not yet ensued and traffic moved smoothly along North bound Highway 50 … South bound was not so smooth but that isn’t part of my story. We stopped on the Nevada side of South Lake Tahoe (it is a village) for a cold brewski before making our way down the final push to the valley floor. During this time I received a call from home on my cell phone.

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