I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don’t. Many developers do have a solid grasp and understanding…
Tag Archive: search engine optimization
SEO First, Web Development Second
The thought that you should SEO your site before you even develop it seems counter-intuitive, and in many ways, it is. But, not entirely. I’ve been an SEO for over 12 years, and I still can’t get past the fact that optimization continues to be the “after thought,” only coming into play long after the…
Can't Afford SEO? Can't Afford NOT to SEO!
One of the questions that I keep hearing from small business owners every year is this: How can a small business like me afford SEO/SEM? It’s a fair question coming from budget-conscious business owners. Not everybody can afford SEO. But, nobody can afford NOT to SEO.
How to Turn a Negative SEO Experience Into Success
Over the last dozen plus years, unscrupulous SEO’s have given the entire search engine optimization industry a bad rep. It seems like every few months some high profile person in the Internet world says something about how SEO is snake oil, sending ripples throughout the SEO community. To be fair, some of the complaints about…
You WANT Rankings, But What Do You Really NEED?
SEO used to be all about getting top search engine rankings. While that is still a primary function of an SEO provider, that’s not all there is to it anymore. Or, at least… it shouldn’t be. If you’re in the market for a (quality) SEO, you’re going to find providers that go well beyond services…
Image (Not Rankings) Matter in SEO
In business, sometimes image is all we have. Many companies survive on their image alone. Sure, they had to work hard to build that image, but it’s the image they have built that lets them thrive. Two quick examples: Nike would never be able to sell sneakers for $120 a pop if they slapped on…
What's that SEO Worth to You?
Pricing out SEO services can be a challenge for any business looking to invest in their online marketing efforts. It’s difficult because there is no one-size-fits-all pricing metric. It seems that, no matter where you turn, you’re comparing apples to oranges when it comes to pricing and services offered between SEO companies. Ultimately everything comes…
5 Clichés That Make You a Better SEO
SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are already performing strongly and you’re trying to eek out slightly better results. The fun one’s are those that have lots of problems, which even the…
The Best Damn Web Marketing Checklist for Website Architectural Issues
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers several elements regarding the architectural aspects of a website that focus on building a more search engine friendly site overall. Why this is important: Website architecture can make…
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