Posts Tagged ‘search engine strategies’

What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? Is SEO all about search engine rankings or is there more to this than meets the eye?

Several years ago I wrote, “Gone are they days when SEO focused exclusively on top search engine rankings.” I wish I was right about that, but unfortunately, we still see a lot of SEOs doing just that today. Not the good ones, mind you, but still, far too many.

Today’s top-tier SEOs are getting out of the search engine ranking business entirely. Well, maybe not entirely, but they understand that there is so much more to online success than a top position for your keywords. Many clients still need convincing.

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This week I’ve been looking at the speakers from Search Engine Strategies in San Jose. I first covered a handful of featured speakers and then moved on to the search marketers themselves. I’ve found that that many of us in the industry are good at teaching things that need to be done but often overlook those very things when it comes to our own stuff. I’m no exception, of course, as Jackie pointed out in the comments yesterday.

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Monday I discussed several of the featured speakers from Search Engine Strategies and looked at their search results branding for their names and businesses. It turned out not to be as enjoyable as I had hoped as all of them have very high visibility. Not that I wanted to point out anybody’s faults, but hey, that’s kinda the fun.

Today I want to look at several of the search marketers themselves. To see how well they are branded in the search results and see if we can pinpoint any gaps. In Monday’s post I added a disclaimer that you might want to read if you feel you or someone you love is being attacked. They’re not.

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Since it seems everybody does their own recaps of the sessions they attended at Search Engine Strategies, I like to take a different approach. Last year I ran a two-part series covering just a handful of the session speakers. I looked at how well each branded themselves in the search results of Google.

First of all, I hope nobody takes these as an attack. I don’t know your personal story, whether your dog died recently or if your business is two days old. This isn’t a look at anybody’s history, but rather a snapshot in time.

Readers should think of this more like a case study. See where others succeed or, in some cases, fail, at branding their name in the search results. The goal here is to help readers understand the importance of branding in the search results while also providing ideas for how they can do so themselves.

Last year I took a look at a handful of speakers from whose sessions I attended. This time I wanted to start with the list of SES’s Featured Speakers.

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My list of reasons why I won’t be bringing home any schwag from Search Engine Strategies.