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Today, at 10AM PST I’ll be conducting a webinar for SEMpdx. The webinar is titled Secrets to Creating a Search Engine Friendly Website, and it’s still not too late to register by clicking that link.
Last week I answered some questions that were submitted by registrants and I wanted to hit a few more again today. I’ve got more questions than I have time to answer here, but will also try to get to some of them during the webinar. Anything left unanswered I’ll probably be posting a few answers here a week until I burn through them all.
The funny thing about duplicate content is that you don’t really have to have it for it to appear as if you do have it. But whether you have duplicate content on your site or not, to the search engines appearances are everything . The engines are pretty much just mindless bots that can’t reason. They only see what is, or appears to be there and then do what the programmers have determined through the algorithm.
How you set up your internal linking structure plays a significant role in whether you set yourself up to appear if you have duplicate content on your site or not. Some things we do without thinking, setting ourselves up for problems ahead. With a little foresight and planning, you can prevent duplicate content issues that are a result of poor internal link development.
Just about any kind of site can benefit from creating printer friendly pages. While the internet provides us a great way to save the trees, there are many people out there that still feel more comfortable reading from the printed page. Personally, for any article of length I like to print it out so I can read it when away from my computer screen. But there are other reasons for printing out information, such as sharing it with the higher-ups, or providing an easy way to compare products from different websites.
So no matter how hard we try to go paperless, there will always be a reason to print, which means creating a printer friendly version of your web pages can be very beneficial to your visitors. There are a couple of ways to create printer friendly pages. Both are equally valid, but the first way we’ll discuss below creates duplicate content that, if not handled properly, can effect your site’s performance with the search engines.
In a post last week at Search Engine Guide, I identified where paid ads display on the different search networks. This time I thought I’d create a brief outline of what the ads themselves actually look like, and explain some of the basic ‘rules’ associated with each search network.
The last thing you want is someone out there twittering in your name. Maybe they have good intentions for you, but maybe they don’t. In either case, they are out there engaging in the community saying things that may appear to be official company communications.
Click here to read the full post at Search Engine Guide…
By the way, you can follow me at www.twitter.com/StoneyD (or www.twitter.com/PimpMcFly!)
Over the next few weeks we’ll be in the process of rolling out some pretty significant changes. First, I’ve been named Pimp McFly Associate Editor at Search Engine Guide. What this means exactly, I still haven’t been told. But I think it has something to do with blogging.
So seeing that I’ll be doing 90% of my blogging over there, we are going to change our focus over here at EMP. A new design has been in the works for the past couple of weeks and we hope to have that rolled out shortly. With the new design we’ll be moving the blog back to the Pole Position Marketing domain and turn it into a local company blog.
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I’ve just been tapped to conduct a webinar for the fine folks at SEMpdx. It’s an hour long webinar focused on website architecture, titled Secrets to Creating a Search Engine Friendly Website.
I’ll be covering:
The webinar will be held Thursday, May 22 from 10 AM PST. Click here to register and let me know that you’ll be attending via comments below.
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
