May 27 2008
Posts Tagged ‘Search & Marketing’
May 22 2008
Website Architecture Questions Answered, Part II
Today, at 10AM PST I’ll be conducting a webinar for SEMpdx. The webinar is titled Secrets to Creating a Search Engine Friendly Website, and it’s still not too late to register by clicking that link.
Last week I answered some questions that were submitted by registrants and I wanted to hit a few more again today. I’ve got more questions than I have time to answer here, but will also try to get to some of them during the webinar. Anything left unanswered I’ll probably be posting a few answers here a week until I burn through them all.
May 19 2008
Team Reading List 5.19.08
- Copywriting – Write Ads That Get Customers and Cash Fast
- Are You Familiar with HTML and CSS? Six Reasons Why You Should Invest the Time to Learn
- What’s the ROI on SEO? (Hint: SEO Experts Are Underpaid, Opportunity Abounds !)
- How To Achieve Nothing (SEO How To)
- Your Contact Form Might Be Hurting Your PPC Campaign
- Make Your LinkedIn Profile Work for You
May 19 2008
Effective Internal Linking Strategies That Prevent Duplicate Content Nonsense
The funny thing about duplicate content is that you don’t really have to have it for it to appear as if you do have it. But whether you have duplicate content on your site or not, to the search engines appearances are everything . The engines are pretty much just mindless bots that can’t reason. They only see what is, or appears to be there and then do what the programmers have determined through the algorithm.
How you set up your internal linking structure plays a significant role in whether you set yourself up to appear if you have duplicate content on your site or not. Some things we do without thinking, setting ourselves up for problems ahead. With a little foresight and planning, you can prevent duplicate content issues that are a result of poor internal link development.
May 16 2008
Team Reading List 5.16.08
- Web Usability: As Few Clicks As Possible
- How to Manage Problems You Can’t Fix
- How to be Successful in Social Media: Be Yourself
- Agency + Client = Superhero Link Building Team
- Achieving Balance in a Social World
- 5 Ways to Make Money from Blogging
- An Embarrassment Of Dead Link Riches
- How to Get Content and Earn Credibility with Old News
May 15 2008
How to Create Printer Friendly Pages Without Creating Duplicate Content
Just about any kind of site can benefit from creating printer friendly pages. While the internet provides us a great way to save the trees, there are many people out there that still feel more comfortable reading from the printed page. Personally, for any article of length I like to print it out so I can read it when away from my computer screen. But there are other reasons for printing out information, such as sharing it with the higher-ups, or providing an easy way to compare products from different websites.
So no matter how hard we try to go paperless, there will always be a reason to print, which means creating a printer friendly version of your web pages can be very beneficial to your visitors. There are a couple of ways to create printer friendly pages. Both are equally valid, but the first way we’ll discuss below creates duplicate content that, if not handled properly, can effect your site’s performance with the search engines.
May 15 2008
SEM Bootcamp: Paid Search Rules
In a post last week at Search Engine Guide, I identified where paid ads display on the different search networks. This time I thought I’d create a brief outline of what the ads themselves actually look like, and explain some of the basic ‘rules’ associated with each search network.
May 14 2008
Securing A Domain Name Isn’t Enough… Did You Secure Your Twitter Name Too?
The last thing you want is someone out there twittering in your name. Maybe they have good intentions for you, but maybe they don’t. In either case, they are out there engaging in the community saying things that may appear to be official company communications.
Click here to read the full post at Search Engine Guide…
By the way, you can follow me at www.twitter.com/StoneyD (or www.twitter.com/PimpMcFly!)
