Posts Tagged ‘search results’
Mar 14 2011
Recent news and notes that every PPC advertiser should be aware of…
Mobile ShopAlerts
Wow, mobile is evolving fast. AT&T introduced location-based “ShopAlerts” in NY, SF, Chicago and LA. People can opt-in to receive offers and promotions via SMS or MMS when they physically enter a designated area defined by the advertiser (e.g. a mile from their store). This can help drive in-store traffic and reach mobile users in very specific markets. This is even more targeted than web-based and app-based advertising, but it is opt-in.
New Ad Setting: Optimize for Conversions
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Tags: Advertising, campaign, campaigns, content, conversion, conversion rate, conversions, design, display advertising, Google, IA, inform, information, keyword, keywords, mobile advertising, mobile ppc, p, PPC, PPC campaigns, ppc news, promotion, results, ROI, search, search results, SEO, sites, traffic
Posted in PPC, Search & Marketing
Feb 18 2011

This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of duplicate content. This post covers some of the solutions that will help you fix your duplicate content problems.
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Tags: 301 redirect, canonical urls, code, content, CSS, duplicate content, Google, html, idea, image, internal linking, javascript, linking, links, p, search, Search Engines, search results, SEO, tags, URLs, visitors
Posted in Link Building, Search & Marketing, SEO, Site Management, Usability
Feb 7 2011
Here’s what’s new in the world of paid search advertising…
Google Changes Display of Top Position Ads
Apparently, Google is going to start putting Description Line 1 of a typical PPC ad in the headline of the Top 3 ads positions as long as the line ends with a punctuation mark. If they roll this out, it’s likely that competition for top position ads will grow and it will also affect ad copy strategies. It is not recommended that you merge the headline and description line as there will be a dash placed between the two in the first line of the ad.
Remember, while it may get more expensive to be in the Top 3 positions if this happens, we still only bid for position if it is advantageous to our overall marketing goals. As for ad copy, we may be more readily willing to be creative with our headlines since you could now put them in your description text and still have them show up big and blue on the page.
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Tags: Advertising, audience, Branding, business, campaign, campaigns, competition, condition, content, customers, Google, image, keyword, keywords, Marketing, negative keywords, p, paid search, posts, PPC, PPC campaigns, privacy, search, search results, SERPs, The Web
Posted in PPC, Search & Marketing
Dec 8 2010
Here we are again, two years after What I Want for Christmas from the Search Engines: The Sequel and eight years since the original, What I Want for Christmas from the Search Engines. I’m back with a new Christmas wish list. I smell a franchise opportunity here!
Let’s start with some open items from the original wish-list and see how things are coming along from 2008:
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Tags: bing, Christmas, content, Google, Search Engines, search results, Yahoo
Posted in Marketshare, Search & Marketing
Sep 20 2010
Over the past few days, I’ve been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I’ve been drawing some of my own conclusions. Will Google Instant change the face of SEO or PPC? Will it save us time searching? Will people adopt or reject it? Anybody offering opinions on these questions is merely speculating. I’ve got my own speculations, and I’ll share them here.
The questions posed above are yet to be answered, and really, only time will tell. But, since I’ve had a few clients ask my opinion, I thought I’d provide some of my thoughts here where they can be “programmed, categorized, or easily referenced.”
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Tags: ASK, blog, business, Google, keyword, keywords, Long tail, PPC, pricing, questions, reading, relevant, search, search results, SEO, traffic
Posted in Search & Marketing
Sep 15 2010
SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are already performing strongly and you’re trying to eek out slightly better results. The fun one’s are those that have lots of problems, which even the smallest SEO and analytic edits produce huge changes in the results.
Unfortunately, not all sites are easy to get results for regardless of how much improvement is necessary. Continuing on my theme of using traditional clichés to make SEO points, I hereby provide you with some clichés that will help you be a better SEO.
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Tags: ASK, bing, content, Keyword Research, keywords, Link Building, Marketing, optimization, rankings, search engine optimization, Search Engines, search results, SEO, Social Media
Posted in Search & Marketing
Jul 21 2010
Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component, and I don’t know of any keyword tools that get far enough inside the searcher’s heads to know what exactly the searcher’s intent is.
Many people, when performing keyword research, look primarily at the search volume of a phrase and whether the phrase appears relevant to what they do or sell. On that analysis alone keywords are chosen or rejected.
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Tags: blog, content, conversions, Google, keyword meaning, Keyword Research, keyword usage, keywords, reading, Search Engines, search results, The Web, title
Posted in Search & Marketing
Jan 26 2010
Meta Description Tag

One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn’t (or shouldn’t be) true, and there is no simpler example of that then the Meta Description tag. Even though this description tag doesn’t weigh all that heavily into the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign.
Like the Title Tag, the Meta Description tag will often show up in the search results. Generally what you see in the SERPs is the clickable title link and then the description tag or page snippet just below it. If the description is pulled in to the results, it becomes a very important part of helping entice visitors to click on the link into your site.
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Tags: images, meta description, meta keywords, rankings, search results, SEO, SERPs, title
Posted in Search Engine Guide, SEO
Jan 21 2010
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.
On-Page Optimization
A website can do just fine online without SEO. PPC, social media and other properly implemented off-line marketing efforts can really help a site succeed online with little or no SEO. But unless and until you begin to SEO your site it will always under perform, never quite reaching its fullest potential. Without SEO, you’ll always be missing out on a great deal of targeted traffic that the other avenues cannot make up for.
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Tags: ASK, blog, Branding, content, images, keywords, Marketing, PPC, product pages, rankings, Search Engines, search results, SEO, SERPs, Social Media, title, Title tags, traffic
Posted in Search Engine Guide, SEO
Jun 24 2008
As the debate over paid links continues to wage a lot of innocent business owners get caught in the crossfire. They often hear bits and pieces of information and then have to make decisions based on that information. Rarely is the average business owner as fully informed as the average SEO. Heck, even the average SEO is in the dark much of the time trying to parse statements and warnings made by the search engine representatives.
One of the areas of confusion that many have regarding paid links is knowing when a paid link is really a paid link, and when is a paid link penalized. I think a fair argument can be that a payment doesn’t necessarily always have to be monetary. Any quid pro quo on a link can legitimately be considered a “paid” link.
But not to worry, Google and the other engines don’t work that way. In fact, in their attempt to eliminate all forms of paid links from affecting their natural algorithmic search results Google has left one giant loophole in the paid link witch hunt: paid directory links.
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Tags: DMOZ, Google, paid links, Search Engines, search results, SEO, Yahoo Directory
Posted in Link Building, Search Engine Guide